Autumn is just around the corner — and with it comes a fresh season of opportunities to grow your business. As clients transition out of summer, their needs change too. Skin becomes drier, nails and hair require more care, and people look for cosy, comforting experiences.

Here’s your five-step checklist to get ahead and make the most of the season:

💆🏻‍♀️ 1. Update your treatment menu

Colder weather means clients will be looking for more nourishing, protective treatments. This could be as simple as:

• Renaming a classic treatment with an autumn-inspired twist

• Adding a limited-time service designed to combat dryness and restore glow

Think of it as giving your menu a seasonal refresh that feels both timely and exciting.

🍁 2. Refresh your lookbook

Seasonal imagery helps your brand feel current and inspiring. Update your portfolio with warm, autumnal photos:

• Burnt orange manicures

• Deep berry lipstick shades

• Cosy shots of your treatment room

💡 Pro tip: Don’t forget to also update your Google My Business profile — it’s one of the first places new clients will check before booking.

🕯 3. Create an autumnal atmosphere

Your salon space should feel like a retreat from the colder weather. Simple touches go a long way:

• Candles or diffusers with autumn scents like pumpkin spice, vanilla, or cinnamon

• Warm lighting for a cosy glow

• Seasonal décor to give your space a fresh feel

📸 4. Showcase autumn trends on social

As your clients’ needs change, so should your content. Start phasing your social posts from summer vibes to autumn inspiration:

• Share skincare tips for colder weather

• Highlight trending nail colours for autumn

• Post seasonal makeovers or before-and-after shots

Always include a clear call-to-action — e.g. “Tap the link in bio to book your next treatment.”

🎃 5. Run an early-bird autumn promo

Help fill your diary early with a seasonal promotion. Ideas include:

• A “Back to School Glow” discount

• A Halloween special

• Limited-time bundles for autumn skincare

Use Solo’s Social Post Creator to design a ready-to-go promo graphic and get it live on your feeds in minutes.

💡 Community tip: Create comfort clients remember

"In autumn, I introduce a touch of cosiness to the treatment room. Think hot chocolates to warm them up, soothing under-eye cooling pads to enhance relaxation, and heated blankets to keep them snug. These small, thoughtful additions make the experience feel special and exclusive, which clients always appreciate."
— Romy Olivia Brows

✨ With just a few thoughtful updates, you can transform your business for the season ahead — keeping clients excited to return and helping you make the most of autumn’s opportunities.