This week, Instagram rolled out brand new analytics tools to help creators and business owners see what’s really resonating with their audience.

For independent beauty pros, this is huge. These insights give you the power to post smarter, not harder — so you can spend less time guessing and more time creating content that actually attracts clients.

Here’s a breakdown of what’s new (and why it matters for your business):

💅 Pinpoint the exact moment people like your Reels

You can now see where in your Reel someone hit the Like button.

That means you’ll know if it was:

• Your transformation reveal

• A product tip

• Or that satisfying treatment moment

This helps you plan future content around what gets the strongest reaction.

📸 Carousel insights — image by image

Ever wondered which photo in your carousel got the most love? Now you’ll know.

This can reveal patterns like:

• Before-and-afters outperforming other shots

• Product photos grabbing more attention than treatment ones

• Later slides converting better than the first

Use this data to reorder your posts and hook people in faster.

🌍 Post-by-post demographic data

Instagram is now giving you demographics at a post level — including location, age, and gender of the people engaging.

For you, this means tailoring:

• Offers to local audiences

• Tone and style to match your audience’s age group

• Promotions to the clients most likely to book

👥 See which post gained you the most followers

This is a game changer. You’ll now know which piece of content directly led to follower growth.

That could be a pricing reel, a behind-the-scenes story, or a transformation photo. Whatever it is — you’ll finally know what converts views into real followers (and potential clients).

👀 Views take centre stage

Instagram is phasing out “Accounts Reached” and replacing it with “Views” as the main metric.

Why this matters:

• Views count repeat impressions (i.e. people watching more than once)

• It shows how engaging your content really is, not just how many people it touched

So if your reach looks low but your views are high — don’t panic. It means your content is sticky and getting replayed.

🚀 Why this matters for beauty pros

These updates might look small, but they can transform how you plan and post. With better insights into what’s working, you can:
✅ Double down on content that brings in new clients
✅ Refine your visuals to get more engagement
✅ Spend less time guessing and more time growing

Head to Instagram → Insights today to explore your new analytics and start testing what resonates with your audience.