August is National Wellness Month, a time dedicated to self-care, healthy habits, and overall well-being — making it the perfect opportunity for beauty and wellness pros to connect with clients, attract new ones, and put their brand front and centre.

Here are 4 creative ways to capitalise on National Wellness Month for your business:

1. Create a “Wellness Boost” Offer

This month is all about self-care — so why not create a limited-time package or treatment designed to help clients relax, recharge, or feel their best?

Rebrand your menu for the month with treatments such as:

• A calming facial paired with a guided meditation

• A “Stress-Less” massage + aromatherapy combo

• A glow-up bundle with skincare and brow/lash services

• Complimentary add-ons (e.g., LED therapy, scalp massage) with wellness-focused treatments

Make it feel like a treat that prioritises their well-being — not just another beauty appointment.

🧘 Pro Tip: Use Solo's promo code feature to share your offer via Email/SMS Broadcast or on socials.

2. Run a Wellness-Themed Campaign on Social Media

Use National Wellness Month as a theme across your socials — from wellness tips to behind-the-scenes moments where you practise self-care yourself.

Here’s what to post:

• A tip a day: e.g. hydration, stretching, sleep, skincare

• A Reel showing your “Sunday self-care routine”

• Client testimonials that speak to the relaxing or restorative effects of your treatments

• Polls or Q&As about how your clients look after their wellness

🎥 Pro Tip: Share solo time-lapses or voiceovers explaining the importance of taking care of yourself — not just your clients.

3. Start a Wellness Referral Challenge

Encourage your clients to refer a friend to your business during August with a wellness-themed reward.

Try:

• A draw to win a “Wellness Hamper”

• A free service upgrade (e.g. hot stone add-on or 15 mins extra)

• 10% off their next appointment for both referrer and referee

💌 Pro Tip: Announce this via Solo's SMS or Email Broadcast to past clients you haven’t seen in a while — it’s a great way to re-engage them.

4. Prioritise Your Own Wellness, Too

Let’s not forget — you are your business’s most valuable asset.

As you encourage clients to look after themselves, take time to reflect on how you’re supporting your own wellness.

Some ideas:

• Block out time in your Solo calendar for breaks or slow mornings

• Treat yourself to a massage or treatment with a fellow pro

• Try Solo's Stats Dashboard to help reduce overwhelm by showing you where to focus next

💬 Pro Tip: Share your own self-care rituals on social — clients love seeing the human behind the business.

National Wellness Month isn’t just a calendar event — it’s a moment to connect, educate, and inspire your clients while boosting bookings and brand awareness.

Whether you're a massage therapist, nail tech, facialist or brow artist — there's never been a better time to remind your clients (and yourself!) that wellness is more than a luxury — it’s a necessity.