Unlocking Authenticity to Stand Out from the Competition for Business Growth
12 May 2025
Key Notes
In this podcast episode, we chat with Kristina Jayne Beauty, a nail tech, facialist and waxer. Kristina shares how she started her career, found her first clients, and leveraged social media to grow her business. We discuss the value of authenticity in attracting clients, the importance of branding and pricing, and how she used a pricing calculator to set her rates. Kristina reflects on the positive impact of increasing her prices, her time management strategies, and the tools she uses to stay organised. She also emphasises self-care, work-life balance, and her future goals as a self-employed professional.
We Cover:
Starting a career in the beauty industry
Finding and attracting clients through authenticity
Leveraging social media for business growth
Importance of branding and pricing strategies
Using a pricing calculator to determine rates
Positive impacts of increasing prices
Time management and organisational tools
Emphasising self-care and work-life balance
Kristina's journey and future goals
Useful Links:
Follow Kristina on Instagram: @kristinajaynebeauty
Visit her website: https://booksolo.co/kristinajaynebeauty

Kristina Sanders