Insights

3 Tips From A Google Insider

Tips From a Google Insider

We spoke to Solo member Cat, owner of luxury facial and spray tan business Glowee, who also happens to be a former Google employee. She shared her top tips for collecting more reviews โ€” without feeling pushy or awkward.

Hereโ€™s how she does it ๐Ÿ‘‡

1. Ask at the perfect moment

The best time to ask for a review? Right after an appointment, when your client is feeling relaxed, refreshed, and at their happiest.

โ€œAfter their treatment I always ask clients how they found me โ€” itโ€™s good to know which marketing channels are working. Then I check in on how their experience was. If theyโ€™re happy, I invite them to leave a review on Google.โ€

That casual moment of connection can be the perfect opening to ask โ€” and most clients are happy to help.

2. Make it super easy

Donโ€™t make your clients search for your review page. The easier it is, the more likely they are to follow through.

โ€œI include my Google review link in my monthly newsletter, alongside treatment updates and product tips. I also post it weekly on Instagram as a gentle, value-led reminder.โ€

Think subtle nudges:

  • Add your link to post-appointment texts or emails

  • Keep it in your Instagram bio or pinned stories

  • Add it to your email footer or booking confirmation

3. Offer added value

Never underestimate the power of a thank-you. A small gesture can go a long way in building loyalty โ€” and getting more reviews.

โ€œIf Iโ€™m looking to boost reviews, Iโ€™ll offer a free LED session, an iced drink, or early access to new treatments as a thank-you for leaving a review and booking again.โ€

It doesnโ€™t have to be flashy. Just a small, thoughtful gesture can help show appreciation and make clients feel valued.

Let Solo help you show off your best reviews

With Soloโ€™s new Google Reviews Integration, you can now:

  • Import your existing Google reviews to your Solo website in seconds

  • Automatically display new reviews as they come in

  • Filter by rating (e.g. only show 4-star+ reviews)

  • Build trust across both your Solo website and your Google Business Profile โ€” effortlessly

Want to set it up?
Check out our step-by-step Google integration guide โ†’


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