Friday

10 October

Instagram

Share A Countdown

Objective

Sharing an Instagram Story with a countdown helps provide a sense of urgency for your clients and serves as a reminder to book in for their Halloween appointment. If you're running a promotion, this is also a great opportunity to remind customers of the offer.

  1. Choose background

  • Choose Halloween-inspired treatment imagery or use one of the images from our library as the background

  • Add your background to a new Instagram story

  1. Add your countdown

  • Click the sticker icon at the top

  • Select 'countdown'

  • Add a countdown name e.g Halloween Bookings

  • Set end date & time for 31st October


  1. Add your text

Overlay copy with a prompt to book in for their treatment with their exclusive 10% off code

Example:

My diary is booking up for Halloween fast!
I have a limited number of slots left. Don't miss out on 10% off your booking with code HALLOWEEN10.

  1. Add booking link

  • Click the sticker icon at the top

  • Select 'link'

  • Input your Solo URL e.g https://booksolo.co/gelnailgang

  • Input your text e.g Book Now

  1. Add Hashtags

Examples:

  • #HalloweenNails

  • #SpookySeason

  • #HalloweenInspo

  • Add Halloween-themed GIFs (bats, pumpkins, cobwebs).

  • Location sticker (so local clients can find them).

Lessons