Inclusivity in the Nail Industry & How to Attract the Right Clients

14 Apr 2025

Key Notes

In this podcast episode, we chat with James Reeve-Shillito of Nail In The Coffin, a social media sensation known for his nail art and championing inclusivity, who shares his journey in the world of nails. Starting out as a barber, James discovered his passion for nails. He emphasises the importance of authenticity and how being true to himself attracts a like-minded clientele. James discusses the challenges of transitioning from a traditional job to a creative one, the fears and doubts that come with it, and the significance of inclusivity in the beauty industry.

We Cover:

  • James's journey into the nail industry

  • The importance of authenticity in attracting clients

  • Transitioning from a traditional job to a creative career

  • Overcoming fears and doubts in a career change

  • Focusing on enjoyable work and showcasing unique styles

  • The importance of inclusivity in the beauty industry

  • Tips on creating an inclusive space

  • One-on-one coaching sessions for nail techs

Useful Links:

James Reeve-Shillito