Inclusivity in the Nail Industry & How to Attract the Right Clients
14 Apr 2025
Key Notes
In this podcast episode, we chat with James Reeve-Shillito of Nail In The Coffin, a social media sensation known for his nail art and championing inclusivity, who shares his journey in the world of nails. Starting out as a barber, James discovered his passion for nails. He emphasises the importance of authenticity and how being true to himself attracts a like-minded clientele. James discusses the challenges of transitioning from a traditional job to a creative one, the fears and doubts that come with it, and the significance of inclusivity in the beauty industry.
We Cover:
James's journey into the nail industry
The importance of authenticity in attracting clients
Transitioning from a traditional job to a creative career
Overcoming fears and doubts in a career change
Focusing on enjoyable work and showcasing unique styles
The importance of inclusivity in the beauty industry
Tips on creating an inclusive space
One-on-one coaching sessions for nail techs
Useful Links:
Visit his website: https://booksolo.co/nailinthecoffin
Follow James on Instagram: @nailinthecoffin_nailsbyjames

James Reeve-Shillito