1. Review your highlights

• If you already have 'highlights' on your Instagram profile, take some time to review them and see if they're still relevant and up-to-date.

• Remove any old or irrelevant stories from your highlights

• Note down any changes you need to make

2. Create your new highlights

If you don't have highlights yet, now is the time to set them up! Follow these steps:

1. Create your content

2. Upload as a story to your Instagram

3. Click on your story >> press the three dots >> click highlight

4. Select the highlight you want to add to, or create a new one

Example categories:

• Prices
  Clients want clarity before booking. Having a price list highlight avoids endless DMs and shows transparency.

• How to Book
  Direct clients to your Solo website or booking link. A simple walkthrough makes the process seamless.

• Treatments/Services
  Showcase your full menu with photos or short clips so clients know exactly what you offer.

• Reviews
  Social proof is everything. Sharing client testimonials builds instant trust and helps convert new followers into bookings.

• Policies
  Include your cancellation, deposit, or lateness policy. This sets boundaries early and avoids awkward conversations later.

• About Me
  A short intro about you and your business helps build a personal connection with potential clients. They love to see 'the face behind the business' and understand who it is that will be doing their appointment.
  
  

3. Check your labels

• Label your highlights something clear and concise so clients know exactly what each highlight does

4. Set your cover images

• Think about a suitable 'cover image' for each highlight. This could either be a graphic that includes the title e.g "Policies" or a simple icon or graphic that fits in with the theme of your branding and feed

🔗 Use our Canva Template to make your own here