Your pinned posts shouldn't be your most viewed posts. These should be the top three posts that describe you and your business so any prospective clients who come across your profile can immediately learn everything they need to know.

Today's task:
Scroll through your feed and find or create three posts to pin to the top of your profile.

1. Find or post your content

2. Press the three dots in the right hand corner

3. Click "pin to main grid"
   
   

1. About Me Post:

Sharing an “About Me” post is a fantastic way to build a personal connection with your audience. Highlight your qualifications and techniques, showing clients why you’re the expert they can trust.

Let them know why you’re passionate about helping people, whether it’s transforming confidence or delivering self-care. To make it even more relatable, share a touch of your personal life, like being a parent or hobbies you love. This authenticity helps clients see the person behind the business, building trust and loyalty.

🎨 How to create:

• Share your qualifications and techniques

• Say why you are passionate about helping clients

• Share a bit about your personal life (e.g. Mum of 2)

👇 Examples:

2. How To Book

Including a "How To Book" post is a great way to explain your booking process in more depth to customers, reiterating how simple the booking process is.

🎨 How to create:

• Use a image with text overlay "how to book" - use your own or our free templates

• In the caption explain the booking process in clear numbered steps

• Answer any common questions you usually get around the booking process to eliminate the need for any direct questions or contact

3. Client Testimonials

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services. By posting glowing reviews, tagging the client to encourage them to re-share, and including a clear call-to-action like "Book Now," you create an engaging and persuasive post that not only validates your expertise but also drives bookings. Testimonials offer authentic social proof that potential clients value when choosing a beauty or wellness provider.

🎨 How to create:

1. Share amazing reviews of your services

2. Tag the client so they can re-share

3. Add a 'Book Now' call to action in the caption

👇 Examples:

• 📸 Carousel Client Reviews

• 📸 Static Client Review

• 🎥 Reading Client Reviews