Your brand is more than just a logo. It is the feeling and experience clients associate with your business. A strong brand helps you look professional, attract your ideal clients, and build long-term loyalty.

Whether you are a nail technician, hairstylist, beauty therapist, or massage practitioner, investing time in your brand ensures that every part of your business, from your Instagram posts to your salon signage, feels polished, consistent, and memorable.

Building a strong brand

A strong brand makes your business instantly recognisable and sets you apart in a crowded market. It is not only about visuals but also about the impression and connection you create. Here are the key elements to focus on:

1. Business Name

Your name is often the first thing clients see, so keep it clear, memorable, and easy to spell.

• It should reflect your services or style.

• It should work well on social media handles and in web searches.

• Examples: “Glow by Emma” (personal and approachable) or “Serenity Spa & Wellness” (calm and professional).

2. Logo

Your logo is your visual signature.

• Keep it clean and simple so it looks good on everything from Instagram posts to signage.

• Make sure it works in both colour and black & white for maximum flexibility.

3. Colours

Colours instantly set the mood and personality of your brand.

• Choose two or three core colours that reflect your business style.

• Soft, muted tones create a calming, holistic, and wellness-focused feel.

• Bold, vibrant tones give a modern, trendy, and energetic look.

• Use your palette consistently across all platforms.

• Click here to view our brand colour inspiration palettes.

4. Fonts

Typography is subtle but powerful.

• Stick to one or two fonts for all your materials.

• Use one for headings to show impact and personality.

• Use another for body text to ensure readability.

• Consistency creates a polished and professional look.

• Click here to download our font pairing recommendations.

5. Tone of Voice

How you “sound” in your writing is just as important as visuals. Decide whether your communication style is:

• Friendly and approachable - perfect for a warm and personal service.

• Luxurious and elegant - ideal for premium salons and spas.

• Playful and upbeat - great for trend-driven, youthful brands.

• Calm and reassuring - suited to wellness, holistic, or therapeutic services.

Use this tone in your captions, website, emails, and marketing materials.

Using Canva to build your brand

Canva is a free, beginner-friendly design tool perfect for small business owners. Create a free account at canva.com or download the app.