Before you can start climbing up the Google rankings, you first need to decide which keyword you want your page to rank for. This is the foundation of all your SEO work — everything else builds around it.

Why Optimising for a Keyword Matters

Your keyword is the phrase you want Google to associate with your business. It’s what people type in when they’re looking for services like yours — for example, “Beauty Salon in Poole” or “Massage Therapist in Kennington.”

When your page is optimised for the right keyword, Google understands exactly what you do and where you’re based. That’s how you start appearing in local search results and reaching clients who are already searching for your services.

How to Choose the Right Keyword

There are a few ways to find out which keyword makes the most sense for you:

• Check your Google Business Profile: Your main category (e.g. Nail Salon, Beauty Salon, Massage Therapist) is often the best starting point.

• Look at your performance data: See which search terms your page already appears for — this can give you insight into what Google already associates your business with.

• Use Solo’s Custom GPT: Our built-in tool can help you find the most relevant keyword for your business and location.

Once you’ve chosen your keyword, you’re ready to optimise your page.

Actions to Take

1. Understand your keyword

Choose a simple, location-based keyword that clearly describes your service — for example, “Nail Salon in Rayleigh” or “Hairdresser in Banbridge.”

2. Edit your Title

Your page title is one of the most powerful SEO signals. Update it to include your main keyword and location so Google (and clients!) instantly know what you offer.

Example:

Instead of “Gels by Ellen”, use “Private Nail Salon in Ashtead.”

3. Edit your Meta Title & Description

Your meta title and description appear in Google search results. This is your chance to grab attention and encourage clicks. Include your keyword naturally and describe what makes your service special.

4. Add Your Location Throughout Your Page

The more Google sees your location mentioned naturally, the stronger your local ranking will be. Include it in your About Me section, service descriptions, and headings where it fits naturally.