8
.
The 2 Types of Content
Choosing the Right Content for Each Platform
Different platforms call for different approaches, and understanding what works best is key to success.
TikTok shines when it comes to dynamic, short-form video content
It’s perfect for quick transformations, tutorials, and engaging behind-the-scenes clips
On the other hand,
Instagram offers versatility, with both high-quality images and video
Instagram’s visual-first nature is ideal for showcasing your work in a portfolio-like manner
By tailoring your content to each platform’s strengths, you can maximise reach and engagement, ensuring your audience connects with your message.
Next Lessons
Introduction to Video Content: Most Successful Types of Videos & Reels
9
.
02:21
Video posts have 48% more views and 2x higher engagement than images.
Day in the Life Vlogs
10
.
02:22
“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.
Educational Content
11
.
01:41
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.
Before & Afters
12
.
00:40
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.
Brand Products & Tools
13
.
01:46
Showcasing the products and tools you trust is a great way to build credibility and educate your audience.
Introduction to Image Content
14
.
01:55
Images receive 36% more engagement when they show authentic stories.
Client Testimonials
15
.
01:08
Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.
Offers
16
.
00:57
Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.
Client Results
17
.
0:59
Sharing your client results is one of the most effective ways to highlight your skills and attract new bookings.
About Me
18
.
00:57
Sharing an “About Me” post is a fantastic way to build a personal connection with your audience.