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8

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The 2 Types of Content

Choosing the Right Content for Each Platform

Different platforms call for different approaches, and understanding what works best is key to success.

  • TikTok shines when it comes to dynamic, short-form video content

  • It’s perfect for quick transformations, tutorials, and engaging behind-the-scenes clips

On the other hand,

  • Instagram offers versatility, with both high-quality images and video

  • Instagram’s visual-first nature is ideal for showcasing your work in a portfolio-like manner

By tailoring your content to each platform’s strengths, you can maximise reach and engagement, ensuring your audience connects with your message.

Next Lessons

Introduction to Video Content: Most Successful Types of Videos & Reels

9

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02:21

Video posts have 48% more views and 2x higher engagement than images.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

.

02:21

Video posts have 48% more views and 2x higher engagement than images.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

.

02:21

Video posts have 48% more views and 2x higher engagement than images.

Day in the Life Vlogs

10

.

02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

.

02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

.

02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

.

01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

.

00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

.

00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

.

01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

.

01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

.

01:55

Images receive 36% more engagement when they show authentic stories.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Offers

16

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00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Offers

16

.

00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Offers

16

.

00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Client Results

17

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0:59

Sharing your client results is one of the most effective ways to highlight your skills and attract new bookings.

Client Results

17

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0:59

Sharing your client results is one of the most effective ways to highlight your skills and attract new bookings.

Client Results

17

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0:59

Sharing your client results is one of the most effective ways to highlight your skills and attract new bookings.

About Me

18

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00:57

Sharing an “About Me” post is a fantastic way to build a personal connection with your audience.

About Me

18

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00:57

Sharing an “About Me” post is a fantastic way to build a personal connection with your audience.

About Me

18

.

00:57

Sharing an “About Me” post is a fantastic way to build a personal connection with your audience.