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Using Trending Content
Trends are powerful content styles that gain traction quickly and help your videos stand out.
By incorporating trends into your content, you can go viral and grow engagement, as audiences are more likely to interact with familiar formats or themes.
Staying up-to-date is crucial—use resources like Solo’s Community Platform trend reports to identify the latest sounds, challenges, and themes to include in your posts.
Following trends not only keeps your content relevant but also positions you as a creator who knows how to stay ahead of the curve.
Follow Trends
Trending Audio: Use popular sounds or music to make your content more relatable and engaging. Trending audio can help boost visibility, as the algorithm often prioritises videos using these sounds.
Trending Filters: Incorporate trending filters to add a creative or polished touch to your videos. Filters are an easy way to align with what’s currently popular, ensuring your content feels fresh and up-to-date.
Trending Content: Recreate trending themes or ideas, such as "things I did to achieve [X result]." Participating in trends keeps your content relevant and shows your audience that you’re in tune with their interests.
Pro Tip: How to use and save trending sounds on Instagram
1. Save Trending Audio:
When you find a trending sound you like, tap on the audio name.
On the audio page, tap the Save Audio button (bookmark icon) to add it to your saved collection.
2. Use Saved Audio in Your Reels:
Start creating a new Reel by tapping the + icon and selecting Reel.
Tap the Audio icon, then go to the Saved tab to access your saved sounds.
Select the desired audio, record or upload your video, and proceed with editing.