The New Year is when new clients actively search for beauty professionals to book — but they’ll only book if it’s immediately clear what you do, where you’re based, and how to book.
Today’s task is to spend 15 minutes refreshing your Instagram bio so your profile works harder for you all year.

1. Open Instagram and edit your profile

• Open the Instagram app

• Go to your profile

• Tap Edit Profile

2. Update your bio text

In the Bio section, make sure you clearly include:

• Your service (e.g. Nail Tech, Lash Tech, Brow Artist)

• Your location (city or area)

• A clear call to action

Example bio format:
Nail Tech | Leeds
Appointments available
Book online ↓

Keep it short, scannable, and easy to understand at a glance.

3. Check your booking link

Still in Edit Profile:

• Tap Links

• Tap the link listed

• Make sure it opens your Solo booking page

• Confirm your January availability is live

If needed, replace the link with your Solo booking link.

4. Update your profile highlights (optional)

• Remove outdated highlights

• Add or rename a highlight to:

  • Book

  • Prices

  • Reviews
    This helps new profile visitors find what they need quickly.

5. Share your update

Let clients know bookings are open for the New Year:

• Post a Story saying: “New year bookings now open ✨”

• Add a Link sticker pointing to your booking page

• Or add text pointing to your bio link

This drives immediate traffic to your refreshed profile.