Why & How it Works:

Flyers might sound old-school, but they’re still super effective - especially in rural areas. In smaller towns and villages, people rely more on word-of-mouth, local advertising, and community spaces, making flyers a great way to introduce yourself. For rural businesses, they help you get visibility without relying on digital marketing, which might not reach everyone.

A well-designed flyer ensures people know who you are and how to book when they need beauty services.

Set-Up:

Design a professional flyer:

• Include:

  • Your name, business, and what you offer (e.g., “Lashes, Nails, Facials”).

  • A great photo of your work or a headshot of you.

  • A strong offer (e.g., “20% off your first booking!”).

  • Your contact details: Instagram, phone number, website, or booking link.

• Keep it clean, simple, and eye-catching - use tools like Canva to design it for free.

Print your flyers:

• Start small: 100-200 leaflets are enough to test the waters.

• Choose high-quality paper that feels professional.

Tactics:

• Target local community spaces (perfect for rural areas):

  • Pin flyers to notice boards in places like village halls, churches, libraries, local shops, and community centres.

  • Ask small businesses - like cafes, pubs, or post offices - if you can leave flyers at their counters.

• Partner with rural hubs: Collaborate with nearby businesses (gyms, farm shops, or hair salons) to display flyers for their customers.

• Hand-deliver for a personal touch: In smaller communities, handing out flyers door-to-door or at local events helps build trust. Introduce yourself as the local beauty pro!

• Make it trackable: Add a specific offer (e.g., “10% off when you quote ‘FLYER10’”) so you know where clients are coming from.