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How to Get Your Google Business Profile Ranking Higher
…and How It Helps Your Solo Website Rank Better
Your Google Business Profile (GBP) isn’t just a listing it’s your salon’s second homepage. The more active and optimised it is, the more Google trusts your business. That trust helps both your GBP and your website appear higher in search results.
Think of Google Business like Instagram.
The more you post, interact, and update, the more visibility you earn. Google rewards active, trustworthy businesses with top spots in Maps and "near me" searches. This also drives more traffic and credibility to your Solo website.
When your GBP and website are fully synced with the same name, address, phone number, and keywords, Google sees them as one reliable source. That means:
Your website ranks higher for local searches like “BIAB nails in Rayleigh.”
Your GBP shows up more often in Maps and the local 3-pack.
Clients can find you faster and book directly from your listing or site.
Your Weekly Google Business Routine
Post weekly and keep it simple. Regular updates show Google that your business is active, trusted, and relevant. Spending just 30–40 minutes a week keeping your Google Business Profile active can make a big difference to your visibility, engagement, and bookings.
Task | Time it takes | Why it works |
|---|---|---|
Ask for reviews and reply to every one | 10 - 15 mins | Reviews boost trust and local ranking. Replies show you're active and engaged, which helps Google see your business as credible. |
Upload 1-2 new photos | 5 - 10 mins | Fresh, authentic images keep your profile current. |
Add a Q&A each week | 5 mins | Regular Q&As help your listing appear in "People also ask" and voice searches, improving visibility for common client queries. |
Post and update | 10 mins | Posting updates (like new colours, offers, or availability) shows Google your business is active and relevant, boosting your chances of ranking in Maps and "near me" searches. |
Why This Works
When you regularly update your GBP, Google sees your business as alive and relevant. The activity signals credibility, which helps:
Push your salon higher in Google Maps and “near me” results
Increase clicks and calls directly from your listing
Strengthen your website’s SEO by sending more high-quality local traffic