Keeping your profile active is the key to staying visible and competitive - here’s your simple weekly routine to make it happen.

Post Updates Regularly

Share quick, engaging posts about:

• New services or treatments you’ve added.

• Last-minute availability or cancellations - perfect for filling empty slots fast.

• Special offers or promotions to attract new clients.

• Seasonal services - e.g., “Get summer-ready with a spray tan!”

• Trends - such as “This month’s most booked facial…”

Pro Tip: Use a clear call-to-action like “Book now” or “Message us to reserve your spot.”

Update Your Images

• Add one or two new images each week to show your business is active.

• Rotate photos of your space, staff, or popular treatments.

• Use seasonal visuals to keep your profile fresh and engaging.

Respond to Reviews Promptly

• Thank happy clients quickly to show you value their feedback.

• Address negative reviews calmly and professionally - potential clients notice how you handle complaints.

• Engage consistently - Google rewards profiles with active owner responses.

Monitor Insights

Navigate to Performance > Overview > How people discovered you to see:

• The keywords people searched to find you.

• Whether they found you via Google Search or Maps.

• The number of actions taken - such as calls, messages, or website visits.

Use these insights to guide your updates and promotions.

Enable and Monitor Messaging

• Turn on notifications to reply to client messages quickly.

• Fast responses improve the client experience and help secure more bookings.