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Mastering Both Platforms

Mastering Both Platforms

While TikTok and Instagram have overlapping benefits, they each bring something unique to the table.

While Instagram and TikTok share similarities, they cater to distinct audiences and content styles, offering unique opportunities for beauty and wellness professionals.

Instagram skews older, with a polished aesthetic focusing on Reels, Stories, and feed posts that prioritize engagement.

TikTok, on the other hand, attracts a slightly younger audience with a preference for raw, unfiltered videos that emphasize virality. By understanding these differences, you can craft tailored content strategies that resonate on both platforms.

We’ll teach you how to leverage each platform’s strengths, ensuring your content reaches and engages the right audience at the right time.



Next Lessons

Mindset is Everything

7

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01:55

Your mindset is everything when it comes to building your presence online.

Mindset is Everything

7

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01:55

Your mindset is everything when it comes to building your presence online.

Mindset is Everything

7

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01:55

Your mindset is everything when it comes to building your presence online.

The 2 Types of Content

8

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01:26

Different platforms call for different approaches, and understanding what works best is key to success.

The 2 Types of Content

8

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01:26

Different platforms call for different approaches, and understanding what works best is key to success.

The 2 Types of Content

8

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01:26

Different platforms call for different approaches, and understanding what works best is key to success.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

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02:21

Video posts have 48% more views and 2x higher engagement than images.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

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02:21

Video posts have 48% more views and 2x higher engagement than images.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

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02:21

Video posts have 48% more views and 2x higher engagement than images.

Day in the Life Vlogs

10

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02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

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02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

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02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Offers

16

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00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Offers

16

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00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Offers

16

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00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.