TikTok Business Accounts come with analytics, ads manager, and royalty-free sounds.

• Download the TikTok app, and sign up using your email, phone, or social media.

• Go to “Settings” and switch to a Pro account. Select "Business Account" and choose a category that best fits your services (e.g., Beauty, Health & Wellness).

Step 2. Optimise Your Profile

Make sure to add your logo or photo, a short bio, and link to your website or Instagram in your bio.

Profile Picture: Use a professional and recognisable photo or logo.

Bio: Write a concise bio that highlights your expertise. Include your speciality and a call to action (e.g., “Book now” or “Check out my services”).

Link: Add a link to your website, booking page, or Instagram.

Step 3. Explore the Platform

Spend some time exploring your FYP & finding creators you enjoy. Check out our database for some of our favourites!

Familiarise yourself with TikTok’s features, like filters, sounds, and editing tools.

Research trending hashtags in the beauty and wellness spaces.

Watch videos from similar professionals to understand what content resonates with the audience.