In this podcast episode, join us as we chat with Sarah Betson, a nail tech based in Devon, who shares her journey from starting her business in London working at Dry By, to rebuilding it from scratch in Devon. Sarah reveals how she used Instagram and Google Maps to attract clients, emphasising the power of good pictures, reviews, and word-of-mouth referrals. After relocating, she turned to flyers, social media, and Solo to promote her services.

Sarah discusses the challenges of perfecting her photos and her strategies for converting social media posts into bookings. She highlights offering discounts and rewards to attract and retain clients, using Instagram competitions, word-of-mouth referrals, and local advertising to grow her client base. Sarah also stresses the importance of building a supportive community and seeking help from other industry professionals. Despite her initial fears around relocation, she has achieved success by focusing on high-quality service and building strong client relationships.

In this episode, we cover:

• Starting a nail tech business in London and rebuilding in Devon

• Leveraging Instagram and Google Maps for client acquisition

• Marketing with flyers, social media, and Solo

• Overcoming challenges in nail photography

• Converting social media engagement into bookings

• Attracting and retaining clients with discounts and rewards

• Growing through Instagram competitions and local advertising

• Building a supportive professional community

• Overcoming self-doubt and focusing on client relationships

Useful links:

• Follow Sarah on Instagram: @sarahlouisebetson

• Visit her website: https://booksolo.co/sarah-louise-betson-nails