Say goodbye to frizz and hello to silky, manageable hair with our organic alternative to the Brazilian Blow Dry. At Zone A Beauty Republik in Whitechapel, we believe you shouldn’t have to choose between smooth hair and healthy hair. That’s why our treatments are 100% formaldehyde-free, using a plant-based, cruelty-free formula that nourishes while it smooths. Ideal for anyone looking for frizz control in East London without exposing their hair to harsh chemical fumes, our keratin treatments are tailored to your unique hair texture, leaving you with long-lasting shine, strength, and movement.
Unlike traditional Brazilian Blow Dries, our organic keratin service uses keratin amino acids and botanical ingredients to deliver salon-sleek results without compromising hair health. Whether you have fine hair that needs gentle smoothing or naturally wavy and curly hair that you want more manageable, we have the perfect treatment to suit your needs.
Organic Keratin TermicòW - Short Hair
£109.00
Organic Keratin Termicò W is suitable for thin hair The Brazilian Keratin Treatment is completely free of formaldehyde or any other chemicals. It’s an organic plant and keratin amino acid-based, therefore it will not damage your hair at all. It helps strengthen, nourish and repair your hair by making it smooth, shiny, frizz-free, protected from humidity, quicker and easier to style. As it doesn’t completely change the hair structure, it allows natural movements and volume for your hair. After treatment, it will be easier to maintain a healthy condition with regular visits and aftercare corrections.
Organic Keratin Termicò W - Long hair
£154.00
Organic Keratin Termicò W is suitable for thin hair The Brazilian Keratin Treatment is completely free of formaldehyde or any other chemicals. It’s an organic plant and keratin amino acid-based, therefore it will not damage your hair at all. It helps strengthen, nourish and repair your hair by making it smooth, shiny, frizz-free, protected from humidity, quicker and easier to style. As it doesn’t completely change the hair structure, it allows natural movements and volume for your hair. After treatment, it will be easier to maintain a healthy condition with regular visits and aftercare corrections.
Organic Keratin Termicò M - Short hair
£129.00
Organic Keratin Termicò M is suitable for Thin-Normal hair ( for Wavy Curly Hair) The Brazilian Keratin Treatment is completely free of formaldehyde or any other chemicals. It’s an organic plant and keratin amino acid-based, therefore it will not damage your hair at all. It helps strengthen, nourish and repair your hair by making it smooth, shiny, frizz-free, protected from humidity, quicker and easier to style. As it doesn’t completely change the hair structure, it allows natural movements and volume for your hair. After treatment, it will be easier to maintain a healthy condition with regular visits and aftercare corrections.
Organic Keratin Termicò M - Long Hair
£174.00
Organic Keratin Termicò M is suitable for Thin-Normal hair ( for Wavy Curly Hair) The Brazilian Keratin Treatment is completely free of formaldehyde or any other chemicals. It’s an organic plant and keratin amino acid-based, therefore it will not damage your hair at all. It helps strengthen, nourish and repair your hair by making it smooth, shiny, frizz-free, protected from humidity, quicker and easier to style. As it doesn’t completely change the hair structure, it allows natural movements and volume for your hair. After treatment, it will be easier to maintain a healthy condition with regular visits and aftercare corrections.
Our clients love that our Brazilian Blow Dry alternative delivers all the smoothing and frizz-control benefits of the original treatment, without the risks linked to harsh chemicals. By using a vegan, plant-based formula, we help preserve your hair’s natural volume and movement while improving texture and shine. It’s the perfect choice for those who style frequently, want humidity protection in London’s unpredictable weather, or simply want a safer long-term smoothing solution.
Thinking about switching to a safer alternative to the Brazilian Blow Dry? Our organic keratin treatments in Whitechapel are designed to give you the same smooth, frizz-free finish — without the harsh chemicals. Whether you’re curious about how the treatment works, wondering if it’s right for your hair type, or looking for the best way to maintain your results, our FAQs cover everything you need to know. From understanding our formaldehyde-free, plant-based formula to tips on aftercare and longevity, you’ll find clear, expert answers to help you make the switch to a healthier, more sustainable hair-smoothing solution in East London with complete confidence.
Yes, but safer. Our treatment offers the smoothing benefits of a Brazilian Blow Dry using an organic formula free from formaldehyde and harsh chemicals.
Not at all. Our treatment smooths your hair while maintaining its natural movement and bounce, so your hair stays lively, not limp.
We recommend using a sulphate-free shampoo and following our aftercare guidance to keep your hair smooth and frizz-free for as long as possible.
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