Step 1: Open your insights

1. Go to your Instagram profile.

2. Tap the menu (☰) in the top-right corner.

3. Select Insights.

From here, you can explore three main sections:

• Content: shows how each post, story, and reel has performed.

• Activity: highlights profile visits, website clicks, and reach.

• Audience: reveals follower growth, age, location, and active times.

Step 2: Identify your top-performing content

• Tap Content You Shared to see which posts or reels reached the most people.

• Change the filter to sort by likes, saves, comments, or reach.

• Make note of your top three posts — these tell you what your audience enjoys most.

Questions to consider:

• What type of content got the most saves or shares?

• Which captions or visuals encouraged comments?

• Did educational, personal, or transformation posts perform best?

Step 3: Apply what you’ve learned

• Plan to recreate or repurpose similar types of content next week.

• If transformation posts perform best, film more before-and-afters.

• If your tips get saved often, try a new “3 quick tips” post.

Step 4: Track your progress monthly

• Revisit your insights at the end of each month.

• Keep a simple note of which content types and topics consistently perform well.

• Over time, this helps you shape your content strategy and post with purpose.