Why & How it Works:

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches. Many businesses overlook the fact that Instagram's search functionality can help potential clients discover your services when they search for specific keywords. By tailoring your Instagram profile for local searches, you're ensuring that you show up in front of the right audience - the people in your area who are actively looking for your services.

When someone searches for a service on Instagram, the platform prioritises pages that are both relevant and easily discoverable. Using location-based keywords increases your visibility to these local clients, making it easier for them to find you, follow you, and ultimately book your services.

This tactic is an effective way to attract your first 20 clients, especially when you’re just starting out and don’t have an established network yet. The more your profile aligns with what people are searching for, the more likely you are to appear in search results.

Set-Up:

To ensure your Instagram profile is optimised for local searches, you need to make a few key adjustments:

1. Use Relevant Keywords in Your Profile Name

   Your Instagram "Name" field (not your username) is one of the most important places to include local search terms. This field is searchable, meaning potential clients can find you based on keywords like "Nail Tech," "Beauty Therapist," or your specific location. For example, instead of just using your business name, you could format it like this:

   "Nail Tech in Rayleigh | [Your Business Name]"

   This helps Instagram's algorithm understand what services you offer and where you're located, improving your chances of appearing in local searches.

2. Optimise Your Bio

   In addition to your name, your bio should clearly describe what you do and where you’re based. Include relevant location details and services that people might search for. For example:

   “✨ Professional Nail Tech in Rayleigh | Manicures & Pedicures | Home Salon | Book Now✨”

   This immediately tells visitors what services you offer and your location, making it easy for local clients to understand how you can help them.

3. Add Location to Posts and Stories

   Always use location tags when posting on Instagram, especially in your feed and stories. By tagging your city or neighbourhood, you’re helping Instagram categorise your posts for local searches. This is a great way to ensure your content reaches people in your area who are searching for your services.

4. Enable Instagram Business Profile

   Make sure your Instagram account is set to a Business Profile, not a personal account. This gives you access to more features, such as location tagging, contact buttons, and the ability to view insights. It also adds credibility to your business and makes it easier for clients to reach out directly.

Tactics

Once your Instagram profile is set up to be found by local searches, it's time to implement specific tactics to boost your visibility and attract those first 20 clients:

1. Use Local Hashtags

   Research popular local hashtags for your area and include them in your posts. Hashtags like #NailTechRayleigh, #RayleighBeauty, or #RayleighNails help you reach an audience specifically searching for local services. You can also use broader location-based hashtags like #EssexNails or #EssexBeauty to expand your reach within your region.