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20 Tactics to Find Your First 20 Clients
Built on proven strategies used by independent beauty pros, this course walks you through the exact steps you need to consistently bring in new clients without the stress and guesswork.
Built on proven strategies used by independent beauty pros, this course walks you through the exact steps you need to consistently bring in new clients without the stress and guesswork.
Built on proven strategies used by independent beauty pros, this course walks you through the exact steps you need to consistently bring in new clients without the stress and guesswork.
Duration
1h 5 m
What you get
10 Proven Tactics to keep your clients coming back
Step-by-Step Video Lessons breaking down exactly how to implement each tactic
Private Community Access to connect with fellow professionals, share ideas, and stay motivated
Ongoing Updates ensuring your strategies stay fresh and relevant
Monthly downloadable post templates to make content creation fast and easy
Lessons
Course Overview
1
.
02.00
This course is designed to take you through every stage of attracting new clients to your business.
Course Overview
1
.
02.00
This course is designed to take you through every stage of attracting new clients to your business.
Course Overview
1
.
02.00
This course is designed to take you through every stage of attracting new clients to your business.
Meet the team
2
.
03:25
Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.
Meet the team
2
.
03:25
Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.
Meet the team
2
.
03:25
Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.
Brainstorm Your Ideal Client
3
.
05:00
Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.
Brainstorm Your Ideal Client
3
.
05:00
Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.
Brainstorm Your Ideal Client
3
.
05:00
Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.
Set Up Google My Business
4
.
05:00
Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.
Set Up Google My Business
4
.
05:00
Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.
Set Up Google My Business
4
.
05:00
Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.
Set Up Your Solo Website
5
.
20:00
A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.
Set Up Your Solo Website
5
.
20:00
A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.
Set Up Your Solo Website
5
.
20:00
A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.
Tailor Your Instagram for Local Searches
6
.
01:02
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.
Tailor Your Instagram for Local Searches
6
.
01:02
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.
Tailor Your Instagram for Local Searches
6
.
01:02
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.
Ask Your Personal Network to Leave Reviews
7
.
08:00
Your personal network can be one of the most valuable resources when you’re just starting out.
Ask Your Personal Network to Leave Reviews
7
.
08:00
Your personal network can be one of the most valuable resources when you’re just starting out.
Ask Your Personal Network to Leave Reviews
7
.
08:00
Your personal network can be one of the most valuable resources when you’re just starting out.
Choose Smart Opening Hours
8
.
01:53
Your availability directly impacts how accessible your services are to your clients.
Choose Smart Opening Hours
8
.
01:53
Your availability directly impacts how accessible your services are to your clients.
Choose Smart Opening Hours
8
.
01:53
Your availability directly impacts how accessible your services are to your clients.
Find Local Facebook Groups
9
.
02:25
Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.
Find Local Facebook Groups
9
.
02:25
Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.
Find Local Facebook Groups
9
.
02:25
Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.
Advertise in Local Groups
10
.
Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.
Advertise in Local Groups
10
.
Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.
Advertise in Local Groups
10
.
Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.
Find Local Micro Influencers
11
.
02:42
Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.
Find Local Micro Influencers
11
.
02:42
Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.
Find Local Micro Influencers
11
.
02:42
Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.
Make Flyers
12
.
01:59
Flyers might sound old-school, but they’re still super effective.
Make Flyers
12
.
01:59
Flyers might sound old-school, but they’re still super effective.
Make Flyers
12
.
01:59
Flyers might sound old-school, but they’re still super effective.
Set Up Partnerships/Kickbacks with Non-Competing Self-Care
13
.
01:10
Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.
Set Up Partnerships/Kickbacks with Non-Competing Self-Care
13
.
01:10
Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.
Set Up Partnerships/Kickbacks with Non-Competing Self-Care
13
.
01:10
Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.
Plan Local Prizes
14
.
03:00
Offering your services as a prize in local giveaways creates a buzz in your community and encourages people to engage with your business.
Plan Local Prizes
14
.
03:00
Offering your services as a prize in local giveaways creates a buzz in your community and encourages people to engage with your business.
Plan Local Prizes
14
.
03:00
Offering your services as a prize in local giveaways creates a buzz in your community and encourages people to engage with your business.
Use Paid Social
15
.
02:18
Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area.
Use Paid Social
15
.
02:18
Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area.
Use Paid Social
15
.
02:18
Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area.
About the mentor
Katrina Ashworth
Head of Community
Katrina is an expert at building thriving communities that foster engagement and growth.
What you get
10 Proven Tactics to keep your clients coming back
Step-by-Step Video Lessons breaking down exactly how to implement each tactic
Private Community Access to connect with fellow professionals, share ideas, and stay motivated
Ongoing Updates ensuring your strategies stay fresh and relevant
Monthly downloadable post templates to make content creation fast and easy
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