This course is designed to take you through every stage of attracting new clients to your business.

Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.

Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.

A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.

Your personal network can be one of the most valuable resources when you’re just starting out.

Your availability directly impacts how accessible your services are to your clients.

Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.

Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.

Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.

Flyers might sound old-school, but they’re still super effective.

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.

Offering your services as a prize in local giveaways creates a buzz in your community and encourages people to engage with your business.

Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area.