Why & How it Works:

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base. These businesses often serve the same audience but in different ways, making it a win-win for both of you. Offering kickbacks (e.g., discounts or incentives) encourages cross-promotion and builds trust with new clients who value recommendations from places they already visit.

Set-Up:

• Identify potential partners:

  • Local businesses that align with self-care (think wellness, fitness, or complementary beauty services).

  • Start small: pick 1-2 businesses you already know or use yourself.

• Create an offer:

  • Example: “10% off for gym members who book a first appointment with me.”

  • Offer to reciprocate: promote their services to your clients.

• Pitch the partnership:

  • Reach out in person or via email. Keep it friendly and simple: “I’d love to collaborate and offer something special for your clients. Let’s help each other grow!”

  
  

Tactics:

• Exclusive discount cards: Provide physical or digital cards for your partner’s clients to use when booking with you.

• Social media shoutouts: Collaborate on Instagram - e.g., “Shoutout to [Gym Name] members! Treat yourself to 10% off your first facial 💆‍♀️.”

• In-store promotion: Leave flyers or posters at their business, and display theirs at yours.

• Referral swap: If a client mentions they found you through the partner business, reward the partner (e.g., a free service or small thank-you gift).