From Training to Viral Success: How TikTok Helped Build a Fully Booked Business

This case study highlights the incredible journey of @nail.luu, a nail technician from Bromley who leveraged TikTok to achieve phenomenal growth. Starting her training in 2020, she posted her first TikTok in 2021 and quickly embraced the platform's potential.

By 2022, her content went viral, capturing the attention of a wide audience and building her reputation. Fast forward to 2023, she reached 300k TikTok followers and became fully booked, proving the power of consistency and creativity in social media marketing.

This story showcases how engaging content can transform a business in just a few years.

From Lash Beginnings to Viral Success: Bel's TikTok Journey

Bel, known as @aro_lash, started her lash training in 2017, fueled by her passion for the beauty industry. By 2021, she expanded her career by becoming a lash educator, helping aspiring professionals refine their skills.

In 2023, she took to TikTok, sharing her expertise and authentic personality with her audience. This led to a significant milestone in 2024, as she surpassed 10,000 followers, solidifying her presence as both a creator and educator.

Bel’s journey highlights the power of combining industry knowledge with consistent social media engagement.

From Cuts to Content: James Busby's Rise as a Hairdressing Influencer

James Busby, known online as @jamesbusbyhair, started his journey on TikTok and Instagram in 2022, sharing his passion for hairstyling with the world. By 2023, his creative and engaging content captured the attention of millions, resulting in his first viral post.

His consistent efforts paid off in 2024 when he grew his combined following to over 713,000, solidifying his status as a prominent hairdressing influencer.

Looking ahead to 2025, James plans to share his expertise further by launching an online hair education course. His story is a testament to the power of blending talent with social media strategy to achieve extraordinary growth.