and How It Helps Your Solo Website Rank Better

Your Google Business Profile (GBP) isn’t just a listing — it’s your salon’s second homepage. The more active and optimised it is, the more Google trusts your business, and the higher both your GBP and website appear in search results.

Think of it like this: treat Google Business like Instagram.

The more you post, interact, and engage, the more visibility you get. Google rewards active, trustworthy businesses with top positions in Maps and “near me” searches — which also drives more traffic (and authority) to your Solo website.

When your GBP and website are fully synced (same name, address, phone number, and keywords), Google recognises them as one connected, reliable source. That means:

• Your website ranks higher for local searches (e.g. “BIAB nails in Rayleigh”)

• Your GBP shows up more often in Maps and the “3-pack”

• Clients can find you faster — and book straight from your listing or site

Your Weekly Google Business Routine

Consistency is key — just like social media. Follow this weekly checklist to keep your profile active, relevant, and climbing up the rankings:

Weekly Google Business Checklist

Ask for Reviews & Reply to New Ones

Encourage happy clients to leave reviews mentioning the specific treatment they had (“BIAB manicure,” “builder gel,” etc.). Reply personally to every review — it builds trust and boosts ranking signals.

Upload 1–2 New Photos

Add fresh pictures of nails, your workspace, or behind-the-scenes moments. Use short, keyword-friendly captions like:

“BIAB manicure using The Gel Bottle at Gel Nail Gang, Rayleigh.”

Google loves current, authentic content — just like Instagram.

Add a New Q&A

Post and answer a new question each week (e.g. “What’s the difference between Gel and BIAB?”). This helps your listing appear in voice searches and “People also ask” results.

Create a New Google Post

Think of this like an Instagram post for Google. Share:

• Treatment highlights

• New colours or seasonal looks

• Appointment availability

• Unique selling points (e.g. “Private one-to-one BIAB studio in Rayleigh”)

These updates show Google that your business is active and engaged — a key ranking factor.

Why This Works

When you regularly update your GBP, Google sees your business as alive and relevant. The activity signals credibility, which helps:

• Push your salon higher in Google Maps and “near me” results

• Increase clicks and calls directly from your listing

• Strengthen your website’s SEO by sending more high-quality local traffic