Step 1: Update your profile picture

• Choose a clear image — either your face, logo, or something clean and on-brand (no blurry salon photos).

• Make sure it’s consistent with your brand aesthetic and the tone of your feed.

Step 2: Refresh your name field

• The bold text under your handle should include searchable keywords like “Nail Tech,” “Lash Artist,” or your location.

• Example: “Nadia | Nail Tech • Manchester”
  This helps you show up in Instagram search results when clients are looking for local professionals.

Step 3: Rewrite your bio

Make sure your bio clearly tells people:

• What you do

• Who you do it for

• Where you’re based

• How to book

End with a short call-to-action, such as “Book below” or “Waitlist now open.”

Step 4: Check your link in bio

• Add a direct link to your Solo booking profile or website.

• Remove any outdated or unnecessary links so there’s one clear next step for clients to take.

Step 5: Final check

Read through your profile and make sure it’s:

• Easy to understand

• On-brand and professional

• Action-driven, guiding clients to book