Step 1: Choose your main keyword

Think about what potential clients would type into Google to find your business.
Examples:

• “Nail salon near me”

• “Lash extensions in Manchester”

• “Brow lamination Birmingham”

Once you’ve chosen your keyword, you’ll use it throughout your website’s key sections.

Step 2: Update your homepage header

Your homepage headline (known as an H1) should include your keyword and your business name.
This helps Google understand what your site is about.

Example:
Instead of:

“Welcome to Luxe Nails”
Try:
“Luxe Nails – Nail Salon in Manchester”

Step 3: Optimise your meta title

Your meta title is the title that appears in Google search results.
Keep it short, clear, and keyword-focused.

Example:

Nail Salon in Manchester | Luxe Nails

Tip: Use your main keyword first, then your brand name.

Step 4: Write a strong meta description

Your meta description appears under your title in search results.
Use it to describe your services and location naturally — and include a call to action.

Example:

Visit Luxe Nails in Manchester for professional manicures, pedicures, and nail art. Book your appointment online today.

Step 5: Check your booking link and site speed

• Make sure your booking button works and directs clients to your Solo page.

• Test your site on mobile — it should load quickly and display properly.

• Slow pages can lower your ranking and discourage clients from booking.