Wednesday

12 November

Google

Update Your GBP to Get More Clients

Objective

Your Google Business Profile is often the first thing potential clients see when searching for beauty services near them.

Keeping it accurate and up to date helps you stand out locally and makes it easier for clients to book.

Today’s focus is on checking your key information and refreshing your profile for the new season.

Step 1: Check your business information

  • Make sure your business name, address, and phone number are correct.

  • Update any details that have changed recently, such as your salon name or hours.

Step 2: Review your services

  • Check that your listed services reflect what you currently offer.

  • Add or remove any treatments as needed, and ensure pricing is consistent with your booking system.

Step 3: Update your opening hours

  • Review your hours for the next few months and adjust for any seasonal or holiday changes.

  • Clear, accurate hours help prevent confusion and missed opportunities.

Step 4: Upload new photos

  • Add recent, high-quality images of your work, workspace, or products.

  • Aim for a mix of photos showing your environment and client results.

Step 5: Post an update

  • Write a short post sharing your availability, a new service, or a friendly reminder to book.

  • Example: “Fresh season, fresh look. Appointments available this week — book through my Solo link below.”