Why & How it Works:

Encouraging clients to post about their experience creates trust and visibility for your services. Offering a small incentive - like a discount on their next booking - motivates them to share, and their followers (likely local) will see your work in action.

Set up:

• Decide on the incentive: e.g., 10% off their next appointment or a free add-on like a hand massage.

• Create a clear message to ask clients to post - keep it simple and direct (e.g., “Loved your service today? Tag us on Instagram for 10% off your next booking!”).

• Make sure your business Instagram is optimised:

  • Bio clearly states your location and services.

  • Highlights showcase your best work and client testimonials.

  • Your handle is easy to tag and find.

Tactics:

• In-person ask: After a booking, politely encourage your client to post a photo of their results and tag you. Mention the discount as a bonus.

• Follow-up message: Send a thank-you message after their appointment with a reminder about the discount offer if they post.

• In-salon reminders: Print a small card or poster with your Instagram handle and the discount offer.

• Make it shareable: Offer a beautiful space for clients to take photos (e.g., a nice mirror setup or branded backdrop).