Why & How it Works:

Local micro-influencers (people with 1,000 - 10,000 followers in your area) have highly engaged audiences who trust their recommendations. Partnering with them can help you get your services in front of potential clients who are already interested in beauty and self-care.

For new starters, this is an affordable way to build awareness and credibility without needing a big following yourself.

Set-Up:

Find the right influencers:

• Search Instagram, TikTok, or Facebook for local creators using location tags (e.g., “Manchester beauty,” “Bristol blogger”).

• Look for people who post about beauty, self-care, or local life.

• Check their engagement: Are people liking, commenting, and asking questions?

Reach out & send a friendly DM or email

• Introduce yourself and your business.

• Offer a free or discounted service in exchange for a post, story, or review.

• Keep it simple: “Hi [Name], I love your content! I’m a [lash tech/nail artist/etc.] in [location] and would love to offer you a complimentary service in exchange for a shoutout to your audience. Let me know if you’re interested!”

Tactics:

• Start small: Work with micro-influencers who have fewer followers but strong local reach. One post or story can bring in new bookings.

• Create a win-win offer: Offer a free service or a discount for their followers (e.g., “10% off with code [INFLUENCERNAME]”).

• Ask for specific content: Request a before-and-after post, an Instagram story with a swipe-up link, or a video showing their experience.

• Build relationships: If the influencer loves your work, they might become a loyal client and share you regularly.