4

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Why it Matters


Social media content is a free way to get fully booked fast!

Investing just 2 hours a week in content creation on Instagram and TikTok can make a monumental difference to your business.

With the right strategy, this small commitment can get your beauty and wellness business fully booked—without spending a single penny on ads or marketplace commissions.

For an independent business, Instagram & TikTok can be amazing for client growth and an extraordinarily powerful way to find clients for free.

Instagram: A Hub of Opportunity

Instagram is one of the most influential social media platforms, offering businesses access to a massive audience.

  • 1.63 billion monthly active users globally.

  • 30 million users in the UK alone, spending an average of 32 minutes daily on the platform.

  • Over 60% of users discover new brands and services on Instagram.

For beauty professionals, this means there’s a vast, engaged audience waiting to discover your unique services.

TikTok: Redefining Connection

  • 1.2 billion monthly active users globally, with 23 million UK consumers using it to discover services.

  • The average user spends 41 minutes daily scrolling through personalized content.

  • A massive 74% of users have discovered a new brand or service, proving TikTok’s potential to connect you with ideal clients.



Next Lessons

Why Both Platforms Love Beauty Content

5

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01:18

Both TikTok and Instagram actively promote content from beauty and wellness professionals, making them ideal for showcasing your work.

Why Both Platforms Love Beauty Content

5

.

01:18

Both TikTok and Instagram actively promote content from beauty and wellness professionals, making them ideal for showcasing your work.

Why Both Platforms Love Beauty Content

5

.

01:18

Both TikTok and Instagram actively promote content from beauty and wellness professionals, making them ideal for showcasing your work.

Mastering Both Platforms

6

.

00:54

While TikTok and Instagram have overlapping benefits, they each bring something unique to the table.

Mastering Both Platforms

6

.

00:54

While TikTok and Instagram have overlapping benefits, they each bring something unique to the table.

Mastering Both Platforms

6

.

00:54

While TikTok and Instagram have overlapping benefits, they each bring something unique to the table.

Mindset is Everything

7

.

01:55

Your mindset is everything when it comes to building your presence online.

Mindset is Everything

7

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01:55

Your mindset is everything when it comes to building your presence online.

Mindset is Everything

7

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01:55

Your mindset is everything when it comes to building your presence online.

The 2 Types of Content

8

.

01:26

Different platforms call for different approaches, and understanding what works best is key to success.

The 2 Types of Content

8

.

01:26

Different platforms call for different approaches, and understanding what works best is key to success.

The 2 Types of Content

8

.

01:26

Different platforms call for different approaches, and understanding what works best is key to success.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

.

02:21

Video posts have 48% more views and 2x higher engagement than images.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

.

02:21

Video posts have 48% more views and 2x higher engagement than images.

Introduction to Video Content: Most Successful Types of Videos & Reels

9

.

02:21

Video posts have 48% more views and 2x higher engagement than images.

Day in the Life Vlogs

10

.

02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

.

02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

.

02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Educational Content

11

.

01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

.

01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

.

01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

.

00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

.

00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.