4
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Why it Matters
Social media content is a free way to get fully booked fast!
Investing just 2 hours a week in content creation on Instagram and TikTok can make a monumental difference to your business.
With the right strategy, this small commitment can get your beauty and wellness business fully booked—without spending a single penny on ads or marketplace commissions.
For an independent business, Instagram & TikTok can be amazing for client growth and an extraordinarily powerful way to find clients for free.
Instagram: A Hub of Opportunity
Instagram is one of the most influential social media platforms, offering businesses access to a massive audience.
1.63 billion monthly active users globally.
30 million users in the UK alone, spending an average of 32 minutes daily on the platform.
Over 60% of users discover new brands and services on Instagram.
For beauty professionals, this means there’s a vast, engaged audience waiting to discover your unique services.
TikTok: Redefining Connection
1.2 billion monthly active users globally, with 23 million UK consumers using it to discover services.
The average user spends 41 minutes daily scrolling through personalized content.
A massive 74% of users have discovered a new brand or service, proving TikTok’s potential to connect you with ideal clients.
Next Lessons
Why Both Platforms Love Beauty Content
5
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01:18
Both TikTok and Instagram actively promote content from beauty and wellness professionals, making them ideal for showcasing your work.
Mastering Both Platforms
6
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00:54
While TikTok and Instagram have overlapping benefits, they each bring something unique to the table.
Mindset is Everything
7
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01:55
Your mindset is everything when it comes to building your presence online.
The 2 Types of Content
8
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01:26
Different platforms call for different approaches, and understanding what works best is key to success.
Introduction to Video Content: Most Successful Types of Videos & Reels
9
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02:21
Video posts have 48% more views and 2x higher engagement than images.
Day in the Life Vlogs
10
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02:22
“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.
Educational Content
11
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01:41
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.
Before & Afters
12
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00:40
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.
Brand Products & Tools
13
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01:46
Showcasing the products and tools you trust is a great way to build credibility and educate your audience.
Introduction to Image Content
14
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01:55
Images receive 36% more engagement when they show authentic stories.