It’s the season of carols, presents, and mulled wine, which means it’s also the time for parties, get-togethers and family fun.
The lead up to Christmas often sees clients scrambling for appointments before the big day and wanting to treat themselves, as well as their loved ones. Tis’ the season for over indulging, and that also applies to beauty services and treatments. A new set of nails can quickly turn into a mani-pedi and facial, providing you’re hitting the mark with your business this Christmas.
Find out how to delight your clients this festive season and secure loyal customers with Solo.
How to make your clients happy this festive season
Giving your clients the best experience before, during and after their treatment this Christmas is a great way to create loyal customers for the new year. Find out the best ways to delight your clients:
1. Offering festive specials and exclusives
By offering festive specials, you can tap into the Christmas spirit with fabulously festive nail designs. From sparkly snowflakes and red-nosed reindeers to sprigs of holly and Christmas lights, let your imagination run wild and show off your skills.
Creating a festive lookbook filled with wonderful exclusive nail designs and perfectly shimmery eye make-up removes the risk of too much indecision for your clients. A testament to your skill, a festive lookbook shows clients exactly what to expect from their appointment.
2. Provide package deals and promotions
Who doesn’t love to save some money with a promotion or package deal? Give your clients the chance to get a lash lift and tint with brow lamination for a discounted price, and far more clients will choose to get both treatments done.
Consider what treatments your clients love the most, add them into a package deal or promotion and expect to see an increase in bookings.
3. Be prepared for party season requests
The festive period also means party season. Think glitter, sparkles and festive colours – and make sure they’re in your kit!
Reds and greens are a classic nail choice for Christmas Day, but think of all things shiny for New Year’s Eve. When it comes to make-up, many clients that would normally shy away from glitter on the lids take the plunge for festive parties.
4. Present gift cards or vouchers
An easy Christmas gift for the beauty-obsessed, gift cards and vouchers for your business are perfect. Make sure you have enough left over for the days before Christmas, when the late shoppers flood in.
5. Take bookings online
Taking bookings online using an all-in-one platform like Solo makes the process hassle-free for both the client and you. Having a system in place where clients can easily book appointments is crucial to the customer experience – the booking experience is one of the first impressions of you and your business.
Solo lets you manage your diary – both personal and professional – and also calculates travel time for you, letting you take as many bookings as possible. Being able to say ‘yes’ to a client booking starts the relationship with your client, which you can nurture with your festive specials, package deals and expert skills. You’ll have repeat customers in no time.
If you’re a skilled beauty freelancer who wants to delight your customers this Christmas, try Solo’s all-in-one solution and online booking system with a 30 day free trial and 1:1 support. After the free trial, Solo costs just £10 per month.