Once you’ve downloaded Solo’s all-in-one solution for beauty freelancers, taking the time to optimise your profile will help you to get the most out of the platform.
Following some simple best practices will make all the difference for both your experience and your clients’ impression of your business.
Find out how to optimise your profile for best results with Solo:
1. Complete all the steps to set up your website
It’s not enough to simply claim your booking website URL, set your business details and change your website theme to match your brand. You also need to think about the user experience for your clients and what could make their booking journey easier.
From ensuring that your availability is set as well as your treatment locations to adding customer reviews, the more of Solo’s features you use, the better the booking experience for your clients, and the more likely they are to book with you over the competition.
2. Use quality images to showcase your work
Your clients will want a taste of your work before they commit to booking a treatment with you and your business. Solo allows you to upload your best work into lookbooks for your clients to view.
To get the most out of this feature, make sure that you are using quality images. Blurry images and images in low light look unprofessional to potential clients, and do your wonderful work an injustice.
From seasonal lookbooks to your staple work, use high quality images to ensure your clients see your work in all its glory.
3. Create a brand logo for your business
Creating a logo for your business instantly increases the professionalism of your brand. A sleek and memorable logo can instantly set you apart from the crowd. What’s more, your booking website will be instantly recognisable to clients.
Free tools such as Canva are a great place to start when trying to design a logo.
4. Set calendar availability to maximise your bookings
Solo allows you to input your set availability in 30 minute slots, or opt to not set availability and manually approve or decline appointment requests from clients. Calculating travel time to maximise the amount of bookings you can take, your integrated calendar – including personal commitments – will be your best friend.
More information about how to set your calendar availability with Solo can be found here.
5. Promote your profile
The easiest way to get your name out there to prospective clients is to promote your profile and booking website. In the age of social media, sharing your shiny new profile is easier than ever. Whether it’s Twitter and Facebook or LinkedIn and Instagram, you’ll reach more people each time you share.
Remember to set your location when you share if possible and make use of relevant hashtags. Adding your booking website link into your Instagram bio is a perfect way to promote your business.
If you’re a skilled beauty therapist who wants to take their business to the next level and reach a wider audience, try Solo’s all-in-one solution with a 30 day free trial and 1:1 support. After the free trial, Solo costs just £10 per month.