Find Local Facebook Groups
Facebook Groups are an effective way to engage with local communities and advertise your services.
Why does it work?
Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads. These groups allow members to connect with others in their local area, share recommendations, and engage in conversations about products and services. By joining these groups and actively participating, you gain direct access to a highly targeted audience - local people who are likely to be interested in your services.
Local Facebook groups are a great platform for small businesses to gain visibility, build relationships, and attract your first clients. The reason it works so well is that these groups are hyper-local and often have a strong sense of community. People are more inclined to trust recommendations from fellow community members, and by offering value, you can build a reputation as a local expert. Facebook's algorithm also helps businesses thrive within local groups, as posts in groups often have high engagement rates and are visible to all members of the group.
How does it work?
Before you start posting and engaging, you need to make sure you’ve set yourself up correctly to get the most out of local Facebook groups:
Create a Business Facebook Page
If you don’t already have one, create a dedicated Facebook Page for your business. This will act as your professional presence on Facebook. Not only will it give you credibility, but it also allows you to share important details about your services, location, and contact information. Facebook Pages also provide insights and analytics that can help you track your growth and success.
Optimise Your Profile
Just like Instagram, make sure your business profile on Facebook is optimised. This includes a professional profile picture, a clear business name (remember to use key location and treatment words), an engaging cover photo, and a well-written description of your services. You want your page to appear professional and trustworthy, as it will often be the first point of contact for many potential clients.
Join Relevant Local Groups
Start by searching for local groups in your area that are relevant to your business. Some examples include:
"Rayleigh Buy, Sell, and Swap"
"Rayleigh Community Noticeboard"
"Essex Beauty and Wellness Recommendations"
"Rayleigh Local Businesses"
"Essex Nail Techs and Beauty Professionals"
When looking for groups, ensure they are active, have a decent number of members, and are specifically focused on your locality or industry. Join as many relevant groups as you can, but make sure you are not overwhelming yourself. Focus on quality groups that have high engagement from local members.
How do I get started using this tactic?
Once you’ve set up your profile and joined relevant groups, it’s time to implement strategies to effectively advertise your business and attract your first clients:
Follow Group Rules and Respect Community Guidelines
Each Facebook group has its own rules about what can be posted and when. Before you start posting, take the time to read through the group guidelines. Some groups may have specific days where business promotions are allowed, or they may prohibit advertising altogether. Be respectful of these rules to avoid being banned or flagged as spam. Always aim to contribute positively to the group to build trust within the community.
Offer Valuable Content and Expertise
Instead of constantly promoting your business, focus on providing value to group members. Share tips, advice, or educational content that demonstrates your expertise. For example, if you're a nail technician, you could share tips on nail care, how to choose the right nail shape, or the latest trends in nail art. Offering free value builds trust and positions you as a knowledgeable professional. This often leads to organic interest in your services, and group members will be more likely to reach out when they need help.
Introduce Yourself with a Soft Promotion
When you first join a group, introduce yourself to the community. Don’t go straight for the hard sell, but mention who you are, what services you offer, and where you’re located. For example:
“Hi everyone! I’m [Your Name], a local nail technician based in Rayleigh. I specialise in manicures, pedicures, and gel nails. If anyone is looking for nail care tips or wants to book an appointment, feel free to reach out! I’d love to help.”
This introduction is a subtle way to let people know what you do without being overly promotional.
Leverage Group “Sell/Promotion” Days
Many local Facebook groups have specific days where businesses can promote their services, such as “Shameless Self-Promotion Sundays” or “Business Thursdays.” Make sure to take advantage of these days by sharing posts about your services, special offers, or discounts. Keep your post professional, clear, and engaging, including images of your work, pricing (if appropriate), and a call to action (e.g., “DM me to book your appointment today!”).
Run a Special Offer or Discount Exclusively for Group Members
To generate interest and encourage people to take action, consider running a special offer just for group members. This could be a discount on services, a free consultation, or a “buy one, get one free” deal. Make sure to emphasize that the offer is exclusive to the group, which will encourage people to join the group just to get access to your deal. Example:
“Exclusive offer for members of this group: 20% off your first manicure! Mention this post when booking.”
Engage with Comments and Direct Messages
Once you post, make sure to engage with people who comment on your posts. Respond to questions, thank people for their comments, and offer further information if requested. Additionally, be ready to respond promptly to direct messages. The faster and more personally you respond, the more likely someone is to trust you and book an appointment.
Highlight Client Testimonials and Reviews
When appropriate, share testimonials or reviews from clients who have already used your services. This builds credibility and shows potential clients that others have had positive experiences with you. For example:
“Here’s what Sarah from Rayleigh had to say about her recent gel manicure: ‘Absolutely loved my nails, thank you! Can’t wait to book again.’”
Run a Giveaway
A local giveaway can help you gain attention and increase engagement. Offer a free service (e.g., a free manicure or beauty treatment) to one lucky winner. To enter, ask group members to like your Facebook page, tag a friend in the comments, and share the post. This will increase your visibility within the group and introduce your business to new potential clients.
By actively participating in local Facebook groups, you not only build your visibility but also establish trust within your local community. By offering value, engaging with group members, and sharing promotions strategically, you can generate interest in your business and start attracting those first 20 clients. Facebook groups provide a unique opportunity to connect with people who are already looking for local services, making it one of the best tools for growing your business organically.
Find Local Facebook Groups
Facebook Groups are an effective way to engage with local communities and advertise your services.
Why does it work?
Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads. These groups allow members to connect with others in their local area, share recommendations, and engage in conversations about products and services. By joining these groups and actively participating, you gain direct access to a highly targeted audience - local people who are likely to be interested in your services.
Local Facebook groups are a great platform for small businesses to gain visibility, build relationships, and attract your first clients. The reason it works so well is that these groups are hyper-local and often have a strong sense of community. People are more inclined to trust recommendations from fellow community members, and by offering value, you can build a reputation as a local expert. Facebook's algorithm also helps businesses thrive within local groups, as posts in groups often have high engagement rates and are visible to all members of the group.
How does it work?
Before you start posting and engaging, you need to make sure you’ve set yourself up correctly to get the most out of local Facebook groups:
Create a Business Facebook Page
If you don’t already have one, create a dedicated Facebook Page for your business. This will act as your professional presence on Facebook. Not only will it give you credibility, but it also allows you to share important details about your services, location, and contact information. Facebook Pages also provide insights and analytics that can help you track your growth and success.
Optimise Your Profile
Just like Instagram, make sure your business profile on Facebook is optimised. This includes a professional profile picture, a clear business name (remember to use key location and treatment words), an engaging cover photo, and a well-written description of your services. You want your page to appear professional and trustworthy, as it will often be the first point of contact for many potential clients.
Join Relevant Local Groups
Start by searching for local groups in your area that are relevant to your business. Some examples include:
"Rayleigh Buy, Sell, and Swap"
"Rayleigh Community Noticeboard"
"Essex Beauty and Wellness Recommendations"
"Rayleigh Local Businesses"
"Essex Nail Techs and Beauty Professionals"
When looking for groups, ensure they are active, have a decent number of members, and are specifically focused on your locality or industry. Join as many relevant groups as you can, but make sure you are not overwhelming yourself. Focus on quality groups that have high engagement from local members.
How do I get started using this tactic?
Once you’ve set up your profile and joined relevant groups, it’s time to implement strategies to effectively advertise your business and attract your first clients:
Follow Group Rules and Respect Community Guidelines
Each Facebook group has its own rules about what can be posted and when. Before you start posting, take the time to read through the group guidelines. Some groups may have specific days where business promotions are allowed, or they may prohibit advertising altogether. Be respectful of these rules to avoid being banned or flagged as spam. Always aim to contribute positively to the group to build trust within the community.
Offer Valuable Content and Expertise
Instead of constantly promoting your business, focus on providing value to group members. Share tips, advice, or educational content that demonstrates your expertise. For example, if you're a nail technician, you could share tips on nail care, how to choose the right nail shape, or the latest trends in nail art. Offering free value builds trust and positions you as a knowledgeable professional. This often leads to organic interest in your services, and group members will be more likely to reach out when they need help.
Introduce Yourself with a Soft Promotion
When you first join a group, introduce yourself to the community. Don’t go straight for the hard sell, but mention who you are, what services you offer, and where you’re located. For example:
“Hi everyone! I’m [Your Name], a local nail technician based in Rayleigh. I specialise in manicures, pedicures, and gel nails. If anyone is looking for nail care tips or wants to book an appointment, feel free to reach out! I’d love to help.”
This introduction is a subtle way to let people know what you do without being overly promotional.
Leverage Group “Sell/Promotion” Days
Many local Facebook groups have specific days where businesses can promote their services, such as “Shameless Self-Promotion Sundays” or “Business Thursdays.” Make sure to take advantage of these days by sharing posts about your services, special offers, or discounts. Keep your post professional, clear, and engaging, including images of your work, pricing (if appropriate), and a call to action (e.g., “DM me to book your appointment today!”).
Run a Special Offer or Discount Exclusively for Group Members
To generate interest and encourage people to take action, consider running a special offer just for group members. This could be a discount on services, a free consultation, or a “buy one, get one free” deal. Make sure to emphasize that the offer is exclusive to the group, which will encourage people to join the group just to get access to your deal. Example:
“Exclusive offer for members of this group: 20% off your first manicure! Mention this post when booking.”
Engage with Comments and Direct Messages
Once you post, make sure to engage with people who comment on your posts. Respond to questions, thank people for their comments, and offer further information if requested. Additionally, be ready to respond promptly to direct messages. The faster and more personally you respond, the more likely someone is to trust you and book an appointment.
Highlight Client Testimonials and Reviews
When appropriate, share testimonials or reviews from clients who have already used your services. This builds credibility and shows potential clients that others have had positive experiences with you. For example:
“Here’s what Sarah from Rayleigh had to say about her recent gel manicure: ‘Absolutely loved my nails, thank you! Can’t wait to book again.’”
Run a Giveaway
A local giveaway can help you gain attention and increase engagement. Offer a free service (e.g., a free manicure or beauty treatment) to one lucky winner. To enter, ask group members to like your Facebook page, tag a friend in the comments, and share the post. This will increase your visibility within the group and introduce your business to new potential clients.
By actively participating in local Facebook groups, you not only build your visibility but also establish trust within your local community. By offering value, engaging with group members, and sharing promotions strategically, you can generate interest in your business and start attracting those first 20 clients. Facebook groups provide a unique opportunity to connect with people who are already looking for local services, making it one of the best tools for growing your business organically.
Find Local Facebook Groups
Facebook Groups are an effective way to engage with local communities and advertise your services.
Why does it work?
Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads. These groups allow members to connect with others in their local area, share recommendations, and engage in conversations about products and services. By joining these groups and actively participating, you gain direct access to a highly targeted audience - local people who are likely to be interested in your services.
Local Facebook groups are a great platform for small businesses to gain visibility, build relationships, and attract your first clients. The reason it works so well is that these groups are hyper-local and often have a strong sense of community. People are more inclined to trust recommendations from fellow community members, and by offering value, you can build a reputation as a local expert. Facebook's algorithm also helps businesses thrive within local groups, as posts in groups often have high engagement rates and are visible to all members of the group.
How does it work?
Before you start posting and engaging, you need to make sure you’ve set yourself up correctly to get the most out of local Facebook groups:
Create a Business Facebook Page
If you don’t already have one, create a dedicated Facebook Page for your business. This will act as your professional presence on Facebook. Not only will it give you credibility, but it also allows you to share important details about your services, location, and contact information. Facebook Pages also provide insights and analytics that can help you track your growth and success.
Optimise Your Profile
Just like Instagram, make sure your business profile on Facebook is optimised. This includes a professional profile picture, a clear business name (remember to use key location and treatment words), an engaging cover photo, and a well-written description of your services. You want your page to appear professional and trustworthy, as it will often be the first point of contact for many potential clients.
Join Relevant Local Groups
Start by searching for local groups in your area that are relevant to your business. Some examples include:
"Rayleigh Buy, Sell, and Swap"
"Rayleigh Community Noticeboard"
"Essex Beauty and Wellness Recommendations"
"Rayleigh Local Businesses"
"Essex Nail Techs and Beauty Professionals"
When looking for groups, ensure they are active, have a decent number of members, and are specifically focused on your locality or industry. Join as many relevant groups as you can, but make sure you are not overwhelming yourself. Focus on quality groups that have high engagement from local members.
How do I get started using this tactic?
Once you’ve set up your profile and joined relevant groups, it’s time to implement strategies to effectively advertise your business and attract your first clients:
Follow Group Rules and Respect Community Guidelines
Each Facebook group has its own rules about what can be posted and when. Before you start posting, take the time to read through the group guidelines. Some groups may have specific days where business promotions are allowed, or they may prohibit advertising altogether. Be respectful of these rules to avoid being banned or flagged as spam. Always aim to contribute positively to the group to build trust within the community.
Offer Valuable Content and Expertise
Instead of constantly promoting your business, focus on providing value to group members. Share tips, advice, or educational content that demonstrates your expertise. For example, if you're a nail technician, you could share tips on nail care, how to choose the right nail shape, or the latest trends in nail art. Offering free value builds trust and positions you as a knowledgeable professional. This often leads to organic interest in your services, and group members will be more likely to reach out when they need help.
Introduce Yourself with a Soft Promotion
When you first join a group, introduce yourself to the community. Don’t go straight for the hard sell, but mention who you are, what services you offer, and where you’re located. For example:
“Hi everyone! I’m [Your Name], a local nail technician based in Rayleigh. I specialise in manicures, pedicures, and gel nails. If anyone is looking for nail care tips or wants to book an appointment, feel free to reach out! I’d love to help.”
This introduction is a subtle way to let people know what you do without being overly promotional.
Leverage Group “Sell/Promotion” Days
Many local Facebook groups have specific days where businesses can promote their services, such as “Shameless Self-Promotion Sundays” or “Business Thursdays.” Make sure to take advantage of these days by sharing posts about your services, special offers, or discounts. Keep your post professional, clear, and engaging, including images of your work, pricing (if appropriate), and a call to action (e.g., “DM me to book your appointment today!”).
Run a Special Offer or Discount Exclusively for Group Members
To generate interest and encourage people to take action, consider running a special offer just for group members. This could be a discount on services, a free consultation, or a “buy one, get one free” deal. Make sure to emphasize that the offer is exclusive to the group, which will encourage people to join the group just to get access to your deal. Example:
“Exclusive offer for members of this group: 20% off your first manicure! Mention this post when booking.”
Engage with Comments and Direct Messages
Once you post, make sure to engage with people who comment on your posts. Respond to questions, thank people for their comments, and offer further information if requested. Additionally, be ready to respond promptly to direct messages. The faster and more personally you respond, the more likely someone is to trust you and book an appointment.
Highlight Client Testimonials and Reviews
When appropriate, share testimonials or reviews from clients who have already used your services. This builds credibility and shows potential clients that others have had positive experiences with you. For example:
“Here’s what Sarah from Rayleigh had to say about her recent gel manicure: ‘Absolutely loved my nails, thank you! Can’t wait to book again.’”
Run a Giveaway
A local giveaway can help you gain attention and increase engagement. Offer a free service (e.g., a free manicure or beauty treatment) to one lucky winner. To enter, ask group members to like your Facebook page, tag a friend in the comments, and share the post. This will increase your visibility within the group and introduce your business to new potential clients.
By actively participating in local Facebook groups, you not only build your visibility but also establish trust within your local community. By offering value, engaging with group members, and sharing promotions strategically, you can generate interest in your business and start attracting those first 20 clients. Facebook groups provide a unique opportunity to connect with people who are already looking for local services, making it one of the best tools for growing your business organically.
Ask Clients to Share Results on Social Media
Encouraging clients to post about their experience creates trust and visibility for your services.
Why does it work?
Encouraging clients to post about their experience creates trust and visibility for your services. Offering a small incentive—like a discount on their next booking—motivates them to share, and their followers (likely local) will see your work in action.
How does it work?
Decide on the incentive: e.g., 10% off their next appointment or a free add-on like a hand massage.
Create a clear message to ask clients to post—keep it simple and direct (e.g., “Loved your service today? Tag us on Instagram for 10% off your next booking!”).
Make sure your business Instagram is optimised:
Bio clearly states your location and services.
Highlights showcase your best work and client testimonials.
Your handle is easy to tag and find.
How do I get started using this tactic?
In-person ask: After a booking, politely encourage your client to post a photo of their results and tag you. Mention the discount as a bonus.
Follow-up message: Send a thank-you message after their appointment with a reminder about the discount offer if they post.
In-salon reminders: Print a small card or poster with your Instagram handle and the discount offer.
Make it shareable: Offer a beautiful space for clients to take photos (e.g., a nice mirror setup or branded backdrop).
Ask Clients to Share Results on Social Media
Encouraging clients to post about their experience creates trust and visibility for your services.
Why does it work?
Encouraging clients to post about their experience creates trust and visibility for your services. Offering a small incentive—like a discount on their next booking—motivates them to share, and their followers (likely local) will see your work in action.
How does it work?
Decide on the incentive: e.g., 10% off their next appointment or a free add-on like a hand massage.
Create a clear message to ask clients to post—keep it simple and direct (e.g., “Loved your service today? Tag us on Instagram for 10% off your next booking!”).
Make sure your business Instagram is optimised:
Bio clearly states your location and services.
Highlights showcase your best work and client testimonials.
Your handle is easy to tag and find.
How do I get started using this tactic?
In-person ask: After a booking, politely encourage your client to post a photo of their results and tag you. Mention the discount as a bonus.
Follow-up message: Send a thank-you message after their appointment with a reminder about the discount offer if they post.
In-salon reminders: Print a small card or poster with your Instagram handle and the discount offer.
Make it shareable: Offer a beautiful space for clients to take photos (e.g., a nice mirror setup or branded backdrop).
Ask Clients to Share Results on Social Media
Encouraging clients to post about their experience creates trust and visibility for your services.
Why does it work?
Encouraging clients to post about their experience creates trust and visibility for your services. Offering a small incentive—like a discount on their next booking—motivates them to share, and their followers (likely local) will see your work in action.
How does it work?
Decide on the incentive: e.g., 10% off their next appointment or a free add-on like a hand massage.
Create a clear message to ask clients to post—keep it simple and direct (e.g., “Loved your service today? Tag us on Instagram for 10% off your next booking!”).
Make sure your business Instagram is optimised:
Bio clearly states your location and services.
Highlights showcase your best work and client testimonials.
Your handle is easy to tag and find.
How do I get started using this tactic?
In-person ask: After a booking, politely encourage your client to post a photo of their results and tag you. Mention the discount as a bonus.
Follow-up message: Send a thank-you message after their appointment with a reminder about the discount offer if they post.
In-salon reminders: Print a small card or poster with your Instagram handle and the discount offer.
Make it shareable: Offer a beautiful space for clients to take photos (e.g., a nice mirror setup or branded backdrop).
Tailor Your Instagram for Local Searches
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.
Why does it work?
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches. Many businesses overlook the fact that Instagram's search functionality can help potential clients discover your services when they search for specific keywords. By tailoring your Instagram profile for local searches, you're ensuring that you show up in front of the right audience - the people in your area who are actively looking for your services.
When someone searches for a service on Instagram, the platform prioritises pages that are both relevant and easily discoverable. Using location-based keywords increases your visibility to these local clients, making it easier for them to find you, follow you, and ultimately book your services.
This tactic is an effective way to attract your first 20 clients, especially when you’re just starting out and don’t have an established network yet. The more your profile aligns with what people are searching for, the more likely you are to appear in search results.
How does it work?
To ensure your Instagram profile is optimised for local searches, you need to make a few key adjustments:
Use Relevant Keywords in Your Profile Name
Your Instagram "Name" field (not your username) is one of the most important places to include local search terms. This field is searchable, meaning potential clients can find you based on keywords like "Nail Tech," "Beauty Therapist," or your specific location. For example, instead of just using your business name, you could format it like this:
"Nail Tech in Rayleigh | [Your Business Name]"
This helps Instagram's algorithm understand what services you offer and where you're located, improving your chances of appearing in local searches.
Optimise Your Bio
In addition to your name, your bio should clearly describe what you do and where you’re based. Include relevant location details and services that people might search for. For example:
“✨ Professional Nail Tech in Rayleigh | Manicures & Pedicures | Home Salon | Book Now✨”
This immediately tells visitors what services you offer and your location, making it easy for local clients to understand how you can help them.
Add Location to Posts and Stories
Always use location tags when posting on Instagram, especially in your feed and stories. By tagging your city or neighbourhood, you’re helping Instagram categorise your posts for local searches. This is a great way to ensure your content reaches people in your area who are searching for your services.
Enable Instagram Business Profile
Make sure your Instagram account is set to a Business Profile, not a personal account. This gives you access to more features, such as location tagging, contact buttons, and the ability to view insights. It also adds credibility to your business and makes it easier for clients to reach out directly.
How do I get started using this tactic?
Once your Instagram profile is set up to be found by local searches, it's time to implement specific tactics to boost your visibility and attract those first 20 clients:
Use Local Hashtags
Research popular local hashtags for your area and include them in your posts. Hashtags like #NailTechRayleigh, #RayleighBeauty, or #RayleighNails help you reach an audience specifically searching for local services. You can also use broader location-based hashtags like #EssexNails or #EssexBeauty to expand your reach within your region.
Tailor Your Instagram for Local Searches
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.
Why does it work?
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches. Many businesses overlook the fact that Instagram's search functionality can help potential clients discover your services when they search for specific keywords. By tailoring your Instagram profile for local searches, you're ensuring that you show up in front of the right audience - the people in your area who are actively looking for your services.
When someone searches for a service on Instagram, the platform prioritises pages that are both relevant and easily discoverable. Using location-based keywords increases your visibility to these local clients, making it easier for them to find you, follow you, and ultimately book your services.
This tactic is an effective way to attract your first 20 clients, especially when you’re just starting out and don’t have an established network yet. The more your profile aligns with what people are searching for, the more likely you are to appear in search results.
How does it work?
To ensure your Instagram profile is optimised for local searches, you need to make a few key adjustments:
Use Relevant Keywords in Your Profile Name
Your Instagram "Name" field (not your username) is one of the most important places to include local search terms. This field is searchable, meaning potential clients can find you based on keywords like "Nail Tech," "Beauty Therapist," or your specific location. For example, instead of just using your business name, you could format it like this:
"Nail Tech in Rayleigh | [Your Business Name]"
This helps Instagram's algorithm understand what services you offer and where you're located, improving your chances of appearing in local searches.
Optimise Your Bio
In addition to your name, your bio should clearly describe what you do and where you’re based. Include relevant location details and services that people might search for. For example:
“✨ Professional Nail Tech in Rayleigh | Manicures & Pedicures | Home Salon | Book Now✨”
This immediately tells visitors what services you offer and your location, making it easy for local clients to understand how you can help them.
Add Location to Posts and Stories
Always use location tags when posting on Instagram, especially in your feed and stories. By tagging your city or neighbourhood, you’re helping Instagram categorise your posts for local searches. This is a great way to ensure your content reaches people in your area who are searching for your services.
Enable Instagram Business Profile
Make sure your Instagram account is set to a Business Profile, not a personal account. This gives you access to more features, such as location tagging, contact buttons, and the ability to view insights. It also adds credibility to your business and makes it easier for clients to reach out directly.
How do I get started using this tactic?
Once your Instagram profile is set up to be found by local searches, it's time to implement specific tactics to boost your visibility and attract those first 20 clients:
Use Local Hashtags
Research popular local hashtags for your area and include them in your posts. Hashtags like #NailTechRayleigh, #RayleighBeauty, or #RayleighNails help you reach an audience specifically searching for local services. You can also use broader location-based hashtags like #EssexNails or #EssexBeauty to expand your reach within your region.
Tailor Your Instagram for Local Searches
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.
Why does it work?
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches. Many businesses overlook the fact that Instagram's search functionality can help potential clients discover your services when they search for specific keywords. By tailoring your Instagram profile for local searches, you're ensuring that you show up in front of the right audience - the people in your area who are actively looking for your services.
When someone searches for a service on Instagram, the platform prioritises pages that are both relevant and easily discoverable. Using location-based keywords increases your visibility to these local clients, making it easier for them to find you, follow you, and ultimately book your services.
This tactic is an effective way to attract your first 20 clients, especially when you’re just starting out and don’t have an established network yet. The more your profile aligns with what people are searching for, the more likely you are to appear in search results.
How does it work?
To ensure your Instagram profile is optimised for local searches, you need to make a few key adjustments:
Use Relevant Keywords in Your Profile Name
Your Instagram "Name" field (not your username) is one of the most important places to include local search terms. This field is searchable, meaning potential clients can find you based on keywords like "Nail Tech," "Beauty Therapist," or your specific location. For example, instead of just using your business name, you could format it like this:
"Nail Tech in Rayleigh | [Your Business Name]"
This helps Instagram's algorithm understand what services you offer and where you're located, improving your chances of appearing in local searches.
Optimise Your Bio
In addition to your name, your bio should clearly describe what you do and where you’re based. Include relevant location details and services that people might search for. For example:
“✨ Professional Nail Tech in Rayleigh | Manicures & Pedicures | Home Salon | Book Now✨”
This immediately tells visitors what services you offer and your location, making it easy for local clients to understand how you can help them.
Add Location to Posts and Stories
Always use location tags when posting on Instagram, especially in your feed and stories. By tagging your city or neighbourhood, you’re helping Instagram categorise your posts for local searches. This is a great way to ensure your content reaches people in your area who are searching for your services.
Enable Instagram Business Profile
Make sure your Instagram account is set to a Business Profile, not a personal account. This gives you access to more features, such as location tagging, contact buttons, and the ability to view insights. It also adds credibility to your business and makes it easier for clients to reach out directly.
How do I get started using this tactic?
Once your Instagram profile is set up to be found by local searches, it's time to implement specific tactics to boost your visibility and attract those first 20 clients:
Use Local Hashtags
Research popular local hashtags for your area and include them in your posts. Hashtags like #NailTechRayleigh, #RayleighBeauty, or #RayleighNails help you reach an audience specifically searching for local services. You can also use broader location-based hashtags like #EssexNails or #EssexBeauty to expand your reach within your region.
Choose Smart Opening Hours ⏰
Your availability directly impacts how accessible your services are to your clients.
Why does it work?
Your availability directly impacts how accessible your services are to your clients. Many beauty professionals starting out make the mistake of setting hours that suit their personal schedule rather than their clients' needs. If most of your target clients work 9-to-5 jobs, being open from 10 AM to 3 PM on weekdays limits their ability to book. By understanding when your clients are free—like evenings or weekends—you can maximise bookings, grow your clientele, and build loyalty.
How does it work?
Know your audience:
Are your clients professionals working standard office hours?
Are they students, parents, or freelancers with more flexible schedules?
Use client feedback or booking trends to determine peak demand times.
Adjust your hours:
Consider offering evening slots (e.g., 5 PM–8 PM) for working clients.
Utilize quieter times during the day for administrative tasks or content creation.
Start small:
Experiment with extending your hours for a month and track if bookings increase during those slots.
How do I get started using this tactic?
Offer split shifts: Work mornings (e.g., 9 AM–12 PM) and evenings (e.g., 5 PM–8 PM), keeping mid-day free for errands or rest.
Promote peak hours: On social media, highlight your availability during evenings or weekends when clients are most likely to book.
Example: “Need lashes after work? I’m here until 8 PM on Thursdays!”
Flexibility perks: Let clients know you’re open to requests for specific times. This shows you’re accommodating and client-focused.
Weekend exclusivity: If you’re available on weekends, emphasise this in your marketing—many beauty pros aren’t, making it a selling point.
Book ahead incentives: Encourage clients to pre-book popular slots to avoid disappointment, creating demand and consistent scheduling.
Choose Smart Opening Hours ⏰
Your availability directly impacts how accessible your services are to your clients.
Why does it work?
Your availability directly impacts how accessible your services are to your clients. Many beauty professionals starting out make the mistake of setting hours that suit their personal schedule rather than their clients' needs. If most of your target clients work 9-to-5 jobs, being open from 10 AM to 3 PM on weekdays limits their ability to book. By understanding when your clients are free—like evenings or weekends—you can maximise bookings, grow your clientele, and build loyalty.
How does it work?
Know your audience:
Are your clients professionals working standard office hours?
Are they students, parents, or freelancers with more flexible schedules?
Use client feedback or booking trends to determine peak demand times.
Adjust your hours:
Consider offering evening slots (e.g., 5 PM–8 PM) for working clients.
Utilize quieter times during the day for administrative tasks or content creation.
Start small:
Experiment with extending your hours for a month and track if bookings increase during those slots.
How do I get started using this tactic?
Offer split shifts: Work mornings (e.g., 9 AM–12 PM) and evenings (e.g., 5 PM–8 PM), keeping mid-day free for errands or rest.
Promote peak hours: On social media, highlight your availability during evenings or weekends when clients are most likely to book.
Example: “Need lashes after work? I’m here until 8 PM on Thursdays!”
Flexibility perks: Let clients know you’re open to requests for specific times. This shows you’re accommodating and client-focused.
Weekend exclusivity: If you’re available on weekends, emphasise this in your marketing—many beauty pros aren’t, making it a selling point.
Book ahead incentives: Encourage clients to pre-book popular slots to avoid disappointment, creating demand and consistent scheduling.
Choose Smart Opening Hours ⏰
Your availability directly impacts how accessible your services are to your clients.
Why does it work?
Your availability directly impacts how accessible your services are to your clients. Many beauty professionals starting out make the mistake of setting hours that suit their personal schedule rather than their clients' needs. If most of your target clients work 9-to-5 jobs, being open from 10 AM to 3 PM on weekdays limits their ability to book. By understanding when your clients are free—like evenings or weekends—you can maximise bookings, grow your clientele, and build loyalty.
How does it work?
Know your audience:
Are your clients professionals working standard office hours?
Are they students, parents, or freelancers with more flexible schedules?
Use client feedback or booking trends to determine peak demand times.
Adjust your hours:
Consider offering evening slots (e.g., 5 PM–8 PM) for working clients.
Utilize quieter times during the day for administrative tasks or content creation.
Start small:
Experiment with extending your hours for a month and track if bookings increase during those slots.
How do I get started using this tactic?
Offer split shifts: Work mornings (e.g., 9 AM–12 PM) and evenings (e.g., 5 PM–8 PM), keeping mid-day free for errands or rest.
Promote peak hours: On social media, highlight your availability during evenings or weekends when clients are most likely to book.
Example: “Need lashes after work? I’m here until 8 PM on Thursdays!”
Flexibility perks: Let clients know you’re open to requests for specific times. This shows you’re accommodating and client-focused.
Weekend exclusivity: If you’re available on weekends, emphasise this in your marketing—many beauty pros aren’t, making it a selling point.
Book ahead incentives: Encourage clients to pre-book popular slots to avoid disappointment, creating demand and consistent scheduling.
Want to know more?
What will I learn in this course?
You’ll discover 20 specific tactics designed to help beauty professionals attract, retain, and build loyalty with clients. We cover everything from social media strategies to referral programs, pricing structures, and communication skills that keep clients coming back.
How is this course different from other beauty marketing programs?
Our course focuses exclusively on building a loyal client base with 20 clear, step-by-step tactics. We don’t just give you theory; we provide targeted scripts, social media examples, and real-world exercises that fit your unique beauty niche.
Do I need any business or marketing background before taking this course?
No prior marketing expertise is required. We break down each tactic into easy-to-follow lessons, so even if you’re completely new to client acquisition or digital marketing, you’ll be able to implement each strategy effectively.
How long does the course take to complete?
It’s self-paced, so you can move as quickly or as slowly as you like. You’ll retain access to the materials if you want to revisit tactics or refine your approach.
How can I get the most out of the course?
Set aside regular time each week to go through the tactics and put them into practice—one at a time. Stay active in the community, ask questions during the Q&A sessions, and track your results so you can see which strategies resonate the most with your audience.
Do I get lifetime access to the content?
Yes. Once enrolled, you’ll have lifetime access to all lessons, templates, and any future updates to the course content. This ensures you can revisit strategies or catch any new bonus materials we add down the line.
Want to know more?
What will I learn in this course?
You’ll discover 20 specific tactics designed to help beauty professionals attract, retain, and build loyalty with clients. We cover everything from social media strategies to referral programs, pricing structures, and communication skills that keep clients coming back.
How is this course different from other beauty marketing programs?
Our course focuses exclusively on building a loyal client base with 20 clear, step-by-step tactics. We don’t just give you theory; we provide targeted scripts, social media examples, and real-world exercises that fit your unique beauty niche.
Do I need any business or marketing background before taking this course?
No prior marketing expertise is required. We break down each tactic into easy-to-follow lessons, so even if you’re completely new to client acquisition or digital marketing, you’ll be able to implement each strategy effectively.
How long does the course take to complete?
It’s self-paced, so you can move as quickly or as slowly as you like. You’ll retain access to the materials if you want to revisit tactics or refine your approach.
How can I get the most out of the course?
Set aside regular time each week to go through the tactics and put them into practice—one at a time. Stay active in the community, ask questions during the Q&A sessions, and track your results so you can see which strategies resonate the most with your audience.
Do I get lifetime access to the content?
Yes. Once enrolled, you’ll have lifetime access to all lessons, templates, and any future updates to the course content. This ensures you can revisit strategies or catch any new bonus materials we add down the line.
Want to know more?
What will I learn in this course?
You’ll discover 20 specific tactics designed to help beauty professionals attract, retain, and build loyalty with clients. We cover everything from social media strategies to referral programs, pricing structures, and communication skills that keep clients coming back.
How is this course different from other beauty marketing programs?
Our course focuses exclusively on building a loyal client base with 20 clear, step-by-step tactics. We don’t just give you theory; we provide targeted scripts, social media examples, and real-world exercises that fit your unique beauty niche.
Do I need any business or marketing background before taking this course?
No prior marketing expertise is required. We break down each tactic into easy-to-follow lessons, so even if you’re completely new to client acquisition or digital marketing, you’ll be able to implement each strategy effectively.
How long does the course take to complete?
It’s self-paced, so you can move as quickly or as slowly as you like. You’ll retain access to the materials if you want to revisit tactics or refine your approach.
How can I get the most out of the course?
Set aside regular time each week to go through the tactics and put them into practice—one at a time. Stay active in the community, ask questions during the Q&A sessions, and track your results so you can see which strategies resonate the most with your audience.
Do I get lifetime access to the content?
Yes. Once enrolled, you’ll have lifetime access to all lessons, templates, and any future updates to the course content. This ensures you can revisit strategies or catch any new bonus materials we add down the line.
Video tutorials
✦
Learn in a class
✦
Expert coaches
✦
Regular feedback
✦
Lifetime access
✦
Office hours
✦
Built for the self-employed
✦
Access to Solo app
✦
Video tutorials
✦
Learn in a class
✦
Expert coaches
✦
Regular feedback
✦
Lifetime access
✦
Office hours
✦
Built for the self-employed
✦
Access to Solo app
✦
Video tutorials
✦
Learn in a class
✦
Expert coaches
✦
Regular feedback
✦
Lifetime access
✦
Office hours
✦
Built for the self-employed
✦
Access to Solo app
✦