What Is SEO? (And Why It Really Matters for Your Beauty or Wellness Business)

If you’re a Solo member, you’ve probably noticed we’ve been talking a lot about Google lately. Maybe you've wondered:

“What even is SEO?”
“Do I really need it?”
“Is it just for big companies with big budgets?”

Don’t worry — we’re breaking it all down for you right here. Plain English. No jargon. No tech talk.

🌍 Let’s Start From the Beginning: What Is SEO?

SEO stands for Search Engine Optimisation.

That might sound intimidating, but the idea is simple:
SEO is how you help your website show up on Google when someone searches for services like yours.

Think about it — when a client types:

• “Brow lamination near me”

• “Best nail tech in [your area]”

• “Massage therapist open now”

Google needs to decide which businesses to show first. It’s like a ranking system — and SEO helps you move closer to the top.

📖 Think of Google Like a Giant Book

Imagine Google is this massive book with millions of pages — each one a business. When someone searches, Google flips through and pulls out the ones it thinks are the most relevant and trustworthy.

If your website is in the book but not well organised (or missing altogether)... Google might skip right past you. 😬

That’s why SEO is so important — it helps your business get found.

💡 Why Does SEO Matter for Your Business?

Let’s keep it simple:

• More visibility = more clients

• No more relying only on Instagram or word of mouth

• No commission fees or marketplace cuts

• It works while you sleep — your site is always working in the background

More and more beauty and wellness clients are heading to Google first. If you’re not showing up, you're handing bookings over to your competitors.

✅ What Does Good SEO Look Like?

Here’s what Google loves:

• A clear, professional website

• A verified Google Business Profile

• Real reviews from happy clients

• Up-to-date services, prices, and location info

• Mobile-friendly design (since most searches are on phones!)

If that sounds like a lot… we get it. That’s why we created a simple way to help.

🔍 Meet Solo’s Find New Clients on Google Service

This is our done-for-you SEO package, built specifically for Solo members. It includes:

✔️ Optimising your Solo website so Google understands who you are
✔️ Setting up your Google Business Profile if you don’t have one yet
✔️ Tracking your search performance with our new Google Ranking Dashboard
✔️ Ongoing support — we’re here to help, not just sell

👉 Click here to learn more about our service.