🌟 Why Google Reviews Matter (And How to Use Them to Grow Your Business)

If you’ve ever Googled a local business and chosen one based on their reviews — you already understand just how powerful they are.

For beauty and wellness professionals, Google Reviews are one of the easiest and most effective ways to build trust, boost visibility, and attract new clients.

Here’s why reviews matter, how they help you grow, and how Solo makes them work even harder for your business 👇

📈 Reviews Help You Get Found on Google

When someone searches for services like “gel manicure near me” or “lash tech in [your town],” Google uses your reviews (along with other factors) to decide:

• Whether your business is relevant

• Whether it's trusted

• And where you should rank in the results

The more high-quality reviews you have — especially recent ones — the higher your chances of ranking well and getting more clicks.

Positive reviews also improve your average star rating, which appears directly on your Google Business Profile. This gives potential clients instant confidence in your services before they’ve even clicked your name.

🤝 Reviews Build Instant Trust

93% of people check online reviews before booking with a new business.

That’s because reviews offer social proof — a quick way to know whether a service is legit, trusted, and worth the price.

And for small, independent businesses, this trust factor is huge. A few glowing reviews that mention specific treatments or experiences can be the difference between a new booking or a lost opportunity.

🔗 Solo’s Google Review Integration

Here’s the good news: you don’t need to ask clients to leave reviews in multiple places.

Solo’s Google Reviews Integration now makes it easy to sync your Google feedback directly to your Solo website — helping you build trust across both platforms, effortlessly.

With this free feature, you can:

✅ Import existing Google Reviews to your Solo profile in seconds
✅ Set filters to display only your best reviews (e.g. 4 stars and above)
✅ Automatically publish new reviews as they come in
✅ Show potential clients you're active, trusted, and loved by your community

✅ Make Reviews Work Twice as Hard

Instead of splitting your reputation across two platforms, Solo helps you bring it all together — giving you more credibility, higher visibility on Google, and a stronger first impression with potential clients.

Ready to import your reviews?
👉 Just head to Menu → Website → Reviews → Import from Google in your Solo app to get started.