Tuesday
6 January
Review Your Instagram Bio
Objective
Your Instagram bio is one of the most important parts of your profile. It’s the first thing new clients see, and it can make the difference between someone scrolling past or booking with you. Think of it as your shop window: concise, professional, and packed with the essentials a new customer would need to choose you.
Why your Instagram bio matters
Your Instagram bio is your digital shop window. It’s often the first impression a potential client will have of your business, so it needs to be clear, professional, and designed to convert profile views into bookings. A strong bio helps you show up in searches, build trust, and makes it effortless for clients to book.
Today, we're going to review your Instagram Bio and make sure you have hit all the check points to ensure your profile is converting prospective clients.
Open Instagram
Open your Instagram
Go to profile
Click edit profile
Add your name & business name
Your name + business name
Helps clients instantly recognise who you are and ensures you show up in name searches e.g Sen | Gel Nail Gang
Add your location
Clients search locally first! Adding your town/city means you’ll appear in location-based searches like “lash tech in Brighton.”
Add your services/specialisms
A short list of what you do (e.g. “Nails | Brows | Lashes”) gives clarity at a glance.
Add a CTA (call-to-action)
Make sure you're giving a super clear call-to-action to book an appointment e.g “Book now 👇"
Add your booking link
Always link to your Solo website so clients can book instantly e.g https://booksolo.co/gelnailgang
Add a personal touch
A short tagline or emoji (e.g. “Helping you glow with confidence ✨”) makes your profile feel more welcoming and memorable.