Now that you understand the basics of keywords and how to optimise your Solo pages, let’s take a look at what great on-page SEO actually looks like in action.

We’ll walk through an example Solo website and break down each section, showing how titles, descriptions, headings, and content all work together to help a business rank on Google.

You’ll see exactly where to include your keyword and location, how to write an effective meta title and description, and how even small details - like image names and “About Me” content - can strengthen your SEO.

By the end, you’ll know how to apply the same strategy to your own Solo site and make sure Google understands who you are, what you do, and where you are based.

Meta Title & Description

This example is perfectly optimised because it includes both the main keyword (“Nail Salon in Rayleigh”) and the business name (Gel Nail Gang). The meta description expands on this by naturally repeating the keyword while describing key services - Gel Manicures, Builder Gel, Pedicures, and Nail Art. This helps Google understand what the page is about and encourages users to click by clearly explaining what’s offered.

Header (H1): "Nail Salon in Rayleigh"

This H1 is SEO optimised because it includes the main keyword and location - “nail salon in Rayleigh.” It clearly tells Google what the business is and where its based, helping the page rank for local searches while sounding natural to clients.

Reviews Section

Including reviews that mention your keyword and location - like “nail salon in Rayleigh” - strengthens your local SEO. Google recognises these phrases as real, trusted references to your business, helping you rank higher in local searches while building client credibility.

About Section

This section is well-optimised because it naturally includes the keyword and location (“private nail salon in Rayleigh”) early in the text. It also adds credibility by sharing experience, specialisms, and collaborations - helping Google and clients understand both who you are and what you offer.

Contact Section

This section is great for user experience and local SEO because it shows Google you’re a real, contactable business.

Tip: Add your Google “Leave a Review” link here as a custom URL in your link list. It makes it easy for clients to leave feedback and helps boost your Google Business Profile ranking through more frequent, keyword-rich reviews.

Location Section

Your location plays a big role in how people find you online. When your address and map are synced with your Google Business Profile, Google knows exactly where you are - which helps your business appear higher in “near me” searches. Keeping your name, address, and postcode identical across your website, Google, and booking platforms strengthens your local SEO and builds trust with clients searching nearby.

Ranking for More Than One Keyword

This website has also created additional landing pages, each one optimised for a different keyword that the business wants to rank for. This strategy allows the site to appear in multiple searches — for example, one page targeting “BIAB nails in Rayleigh” and another for “Gel manicures in Rayleigh.”

Below, we’ll break down what an additional landing page looks like and how it’s structured to help you rank for more than one service or keyword.

Meta Title and Description

This title and description target a specific service keyword (“BIAB nails in Rayleigh”) rather than the broader “nail salon in Rayleigh.” That’s great for local SEO because it lets your site rank for more niche, high-intent searches - people who already know what BIAB nails are and are actively looking to book that service. By including both the service name (BIAB nails) and the location (Rayleigh), you’re signalling to Google exactly what this page is about and where it’s relevant. The result: your site can appear in searches like “BIAB nails near me” or “BIAB manicure Rayleigh,” helping you reach clients looking for that specific treatment, not just general salon searches.

Header (H1): BIAB Nails in Rayleigh

This H1 clearly targets the keyword “BIAB nails in Rayleigh,” which is excellent for local SEO. It tells both users and Google exactly what the page offers - a specific service (BIAB nails) and the location (Rayleigh). Because it’s service-focused rather than generic (like “Welcome” or “Our Services”), it helps the page rank for high-intent local searches such as “BIAB nails near me,” “builder gel Rayleigh,” or “BIAB manicure Rayleigh.” This also creates a strong keyword connection between your H1, page title, and meta description - a key factor in improving search visibility and click-through rates for that specific treatment.

Treatment Section

By limiting your treatment menu to BIAB-only services, you’ve strengthened your page’s topical focus - making it crystal clear to Google that this page is about BIAB manicures specifically. This helps you rank higher for niche, high-converting searches like “BIAB nails in Rayleigh” or “builder gel infills near me.” The consistent repetition of “BIAB” in your service titles and descriptions also reinforces keyword relevance without keyword stuffing. The addition of a clear Call to Action (“Book your BIAB manicure today”) is great for both SEO and conversions. It provides a strong internal signal that the page’s purpose is booking BIAB services, while also improving user engagement — a factor Google uses to assess page quality. Together, these changes position this page as the most relevant, authoritative result for BIAB-related searches in your area.

Header (H2): Why Choose BIAB at Gel Nail Gang

This Header (H2), “Why Choose BIAB at Gel Nail Gang,” reinforces your service and brand name together - which strengthens topical relevance for Google. It connects your business directly to the keyword “BIAB,” signalling that Gel Nail Gang is an expert authority on this specific treatment. The paragraph below naturally includes secondary keywords like “nail salon in Rayleigh,” “BIAB manicures,” and “natural nails,” which helps Google understand your local relevance and service focus. From a user perspective, this section also builds trust and expertise by explaining the benefits and unique selling points of your BIAB services - improving both SEO ranking potential and conversion rate.

FAQs Info Section

This FAQ section is a strong SEO and feature. Each question targets natural search phrases - for example, “What is the difference between Gel and BIAB?” and “How long does BIAB last?” - which match the kind of queries people actually type into Google or ask via voice search. Including these FAQs helps your page qualify for featured snippets (the boxed answers at the top of Google results) and improves relevance for long-tail keywords around BIAB nails. From a user experience perspective, FAQs reduce friction by answering common questions upfront, increasing trust and the likelihood of a booking. Structuring them with expandable answers also keeps the design clean and mobile-friendly, which supports better page engagement signals - another indirect SEO benefit.

Reviews Section

Showcasing reviews that specifically mention “BIAB” strengthens both social proof and keyword relevance. Google uses review text to understand what your business is known for — so featuring testimonials that include your key service (“BIAB nails” or “BIAB manicure”) reinforces your authority for that topic. It also adds natural, user-generated content to the page, which boosts on-page SEO without keyword stuffing. From a customer perspective, reviews that reference the exact service they’re researching build confidence and increase conversion rates - especially when they highlight expertise, care, and results, as this one does.

Location Section

Including your full business address and embedding your Google Map directly from your Google Business Profile is one of the strongest local SEO signals. It verifies your salon’s location for Google, ensuring your website and profile are seen as the same business entity. This boosts your visibility in the “map pack” and for ‘near me’ searches (e.g., “BIAB nails near me” or “nail salon Rayleigh”). Keeping your name, address, and postcode identical to what’s listed on your profile also reinforces trust and consistency - two key ranking factors for local search performance.