Images receive 36% more engagement when they show authentic stories.

Instagram is the go-to platform for building a polished, professional presence. Its versatility allows beauty professionals to use images and videos to tell a story, showcase expertise, and connect with clients.

From curated grids to engaging Reels and Stories, Instagram offers multiple ways to stand out. High-quality visuals and an eye for aesthetics thrive here, while the platform’s emphasis on engagement—through likes, comments, and saves—ensures your content reaches the right audience.

Static imagery is essential for establishing a professional and cohesive brand identity on social platforms.

In this next section, we’ll cover 4 pieces of image-based content…

• Client testimonials create trust by showcasing genuine feedback.

• Promo codes and offers encourage engagement and drive conversions.

• Showcasing client results highlights your expertise, demonstrating the quality of your work in a visually appealing way.

• About Me posts add a personal touch, allowing followers to connect with your story and values.

Together, these posts build credibility, foster relationships, and reinforce a polished, recognisable presence.