Why & How it Works:

Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area. For new starters, this is perfect because you don’t need advanced ad skills - just a strong post and a small budget. Boosting helps you reach people who may not follow you yet but are looking for beauty services nearby.

Set-Up:

Pick the right post:

• Use a post that shows your best work (e.g., before-and-afters, client results, or a special offer).

• Add a clear call-to-action (CTA): “Book your first appointment now!”

Set your audience:

• Location: Target your local area (e.g., within 5 - 10 miles).

• Interests: Beauty, self-care, wellness.

• Demographics: Women aged 18 - 45 (or tweak based on your ideal client).

Set your budget

• Start small - £5-£10 for 3-5 days. Boosting doesn’t have to break the bank.

Tactics:

• Create urgency: Boost a limited-time offer, like “10% off for the next 5 bookings!”

• Highlight a service: Promote your most popular or beginner-friendly service (e.g., “First-time lash extensions? Get yours now!”).

• Use client results: Posts showing real results - before-and-afters or client testimonials - perform best.

• Add a booking link: Make it easy for people to book straight from the post (e.g., link to Solo, your website, or DMs).