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Introduction to Video Content on Social Media
Video posts have 48% more views and 2x higher engagement than images
Why does it work?
Video posts have 48% more views and 2x higher engagement than images
TikTok and Instagram Reels are the ultimate platforms for dynamic, fast-paced video content that grabs attention and sparks engagement.
Both algorithms prioritise creativity and authenticity, making them perfect for showcasing quick transformations, behind-the-scenes moments, and bite-sized tutorials.
How does it work?
There's 4 different types of videos we'll go over in the next few sections.
Day in the Life Vlogs, which give followers a behind-the-scenes look at your routine, creating relatability and connection.
Educational Content which establishes you as an authority in your field.
Before & After Transformations provide dramatic visual proof of your skill.
Brand Products & Tools allow you to highlight tools and products, offering valuable recommendations that followers trust.
With the right mix of authenticity and value, Instagram reels and TikToks can elevate your content and help you build lasting relationships with your audience.
Introduction to Video Content on Social Media
Video posts have 48% more views and 2x higher engagement than images
Why does it work?
Video posts have 48% more views and 2x higher engagement than images
TikTok and Instagram Reels are the ultimate platforms for dynamic, fast-paced video content that grabs attention and sparks engagement.
Both algorithms prioritise creativity and authenticity, making them perfect for showcasing quick transformations, behind-the-scenes moments, and bite-sized tutorials.
How does it work?
There's 4 different types of videos we'll go over in the next few sections.
Day in the Life Vlogs, which give followers a behind-the-scenes look at your routine, creating relatability and connection.
Educational Content which establishes you as an authority in your field.
Before & After Transformations provide dramatic visual proof of your skill.
Brand Products & Tools allow you to highlight tools and products, offering valuable recommendations that followers trust.
With the right mix of authenticity and value, Instagram reels and TikToks can elevate your content and help you build lasting relationships with your audience.
Introduction to Video Content on Social Media
Video posts have 48% more views and 2x higher engagement than images
Why does it work?
Video posts have 48% more views and 2x higher engagement than images
TikTok and Instagram Reels are the ultimate platforms for dynamic, fast-paced video content that grabs attention and sparks engagement.
Both algorithms prioritise creativity and authenticity, making them perfect for showcasing quick transformations, behind-the-scenes moments, and bite-sized tutorials.
How does it work?
There's 4 different types of videos we'll go over in the next few sections.
Day in the Life Vlogs, which give followers a behind-the-scenes look at your routine, creating relatability and connection.
Educational Content which establishes you as an authority in your field.
Before & After Transformations provide dramatic visual proof of your skill.
Brand Products & Tools allow you to highlight tools and products, offering valuable recommendations that followers trust.
With the right mix of authenticity and value, Instagram reels and TikToks can elevate your content and help you build lasting relationships with your audience.
Day in the Life Vlogs
Encouraging clients to post about their experience creates trust and visibility for your services.
Why does it work?
“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.
Highlight the effort and care you put into each service, showing potential clients the dedication and passion behind your work.
How does it work?
These vlogs work best when you’re authentic and true to yourself, as viewers connect with real, relatable content.
Whether it’s prepping your tools, welcoming clients, or sharing a fun moment in your day, this format builds trust and showcases your expertise in a personal way.
How do I get started using this tactic?
How to create:
Show the in & outs of your daily routine
Highlight the effort you put into each service
Be yourself, viewers love authenticity
Examples
View more examples here.
Day in the Life Vlogs
Encouraging clients to post about their experience creates trust and visibility for your services.
Why does it work?
“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.
Highlight the effort and care you put into each service, showing potential clients the dedication and passion behind your work.
How does it work?
These vlogs work best when you’re authentic and true to yourself, as viewers connect with real, relatable content.
Whether it’s prepping your tools, welcoming clients, or sharing a fun moment in your day, this format builds trust and showcases your expertise in a personal way.
How do I get started using this tactic?
How to create:
Show the in & outs of your daily routine
Highlight the effort you put into each service
Be yourself, viewers love authenticity
Examples
View more examples here.
Day in the Life Vlogs
Encouraging clients to post about their experience creates trust and visibility for your services.
Why does it work?
“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.
Highlight the effort and care you put into each service, showing potential clients the dedication and passion behind your work.
How does it work?
These vlogs work best when you’re authentic and true to yourself, as viewers connect with real, relatable content.
Whether it’s prepping your tools, welcoming clients, or sharing a fun moment in your day, this format builds trust and showcases your expertise in a personal way.
How do I get started using this tactic?
How to create:
Show the in & outs of your daily routine
Highlight the effort you put into each service
Be yourself, viewers love authenticity
Examples
View more examples here.
Educational Content
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience
Why does it work?
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience. By sharing the latest industry knowledge or breaking down complex topics, you can establish credibility and trust.
How does it work?
Focus on creating content that provides helpful tips and tricks, such as step-by-step tutorials, product recommendations, or solutions to common beauty problems.
These posts not only educate but also inspire clients to choose your services, knowing they’re in skilled hands.
How do I get started using this tactic?
How to create:
Demonstrate you are an expert in your field
Share the latest industry knowledge
Provide helpful tips and trick
Examples:
View more examples here.
Educational Content
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience
Why does it work?
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience. By sharing the latest industry knowledge or breaking down complex topics, you can establish credibility and trust.
How does it work?
Focus on creating content that provides helpful tips and tricks, such as step-by-step tutorials, product recommendations, or solutions to common beauty problems.
These posts not only educate but also inspire clients to choose your services, knowing they’re in skilled hands.
How do I get started using this tactic?
How to create:
Demonstrate you are an expert in your field
Share the latest industry knowledge
Provide helpful tips and trick
Examples:
View more examples here.
Educational Content
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience
Why does it work?
Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience. By sharing the latest industry knowledge or breaking down complex topics, you can establish credibility and trust.
How does it work?
Focus on creating content that provides helpful tips and tricks, such as step-by-step tutorials, product recommendations, or solutions to common beauty problems.
These posts not only educate but also inspire clients to choose your services, knowing they’re in skilled hands.
How do I get started using this tactic?
How to create:
Demonstrate you are an expert in your field
Share the latest industry knowledge
Provide helpful tips and trick
Examples:
View more examples here.
Before & Afters
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.
Why does it work?
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation. Start by sharing the “before” state, highlight the key techniques and expertise you used during the process, and finish with an impressive reveal of the final result.
How does it work?
These posts emphasise your skills and the value of your services, while visually demonstrating the impact you can achieve. They’re not just posts—they’re proof of your ability to deliver results that inspire confidence and drive bookings.
How do I get started using this tactic?
How to create:
Share the client's entire journey with you
Highlight the key techniques you used
Showcase an impressive final result
Examples:
View more examples here.
Before & Afters
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.
Why does it work?
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation. Start by sharing the “before” state, highlight the key techniques and expertise you used during the process, and finish with an impressive reveal of the final result.
How does it work?
These posts emphasise your skills and the value of your services, while visually demonstrating the impact you can achieve. They’re not just posts—they’re proof of your ability to deliver results that inspire confidence and drive bookings.
How do I get started using this tactic?
How to create:
Share the client's entire journey with you
Highlight the key techniques you used
Showcase an impressive final result
Examples:
View more examples here.
Before & Afters
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.
Why does it work?
Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation. Start by sharing the “before” state, highlight the key techniques and expertise you used during the process, and finish with an impressive reveal of the final result.
How does it work?
These posts emphasise your skills and the value of your services, while visually demonstrating the impact you can achieve. They’re not just posts—they’re proof of your ability to deliver results that inspire confidence and drive bookings.
How do I get started using this tactic?
How to create:
Share the client's entire journey with you
Highlight the key techniques you used
Showcase an impressive final result
Examples:
View more examples here.
Brand Products & Tools
Showcasing the products and tools you trust is a great way to build credibility and educate your audience.
Why does it work?
Showcasing the products and tools you trust is a great way to build credibility and educate your audience. Share your favourite brands, explain why you use them, and provide helpful recommendations that align with your expertise.
How does it work?
To add even more value, include aftercare advice so clients can maintain their results at home. This type of content not only highlights your professionalism but also positions you as a trusted resource for both services and product knowledge.
How do I get started using this tactic?
How to create:
Share the products and tools you trust
Provide brand recommendations
Give aftercare advice
Examples:
View more examples here.
Brand Products & Tools
Showcasing the products and tools you trust is a great way to build credibility and educate your audience.
Why does it work?
Showcasing the products and tools you trust is a great way to build credibility and educate your audience. Share your favourite brands, explain why you use them, and provide helpful recommendations that align with your expertise.
How does it work?
To add even more value, include aftercare advice so clients can maintain their results at home. This type of content not only highlights your professionalism but also positions you as a trusted resource for both services and product knowledge.
How do I get started using this tactic?
How to create:
Share the products and tools you trust
Provide brand recommendations
Give aftercare advice
Examples:
View more examples here.
Brand Products & Tools
Showcasing the products and tools you trust is a great way to build credibility and educate your audience.
Why does it work?
Showcasing the products and tools you trust is a great way to build credibility and educate your audience. Share your favourite brands, explain why you use them, and provide helpful recommendations that align with your expertise.
How does it work?
To add even more value, include aftercare advice so clients can maintain their results at home. This type of content not only highlights your professionalism but also positions you as a trusted resource for both services and product knowledge.
How do I get started using this tactic?
How to create:
Share the products and tools you trust
Provide brand recommendations
Give aftercare advice
Examples:
View more examples here.
Want to know more?
What will I learn in this course?
You’ll discover 20 specific tactics designed to help beauty professionals attract, retain, and build loyalty with clients. We cover everything from social media strategies to referral programs, pricing structures, and communication skills that keep clients coming back.
How is this course different from other beauty marketing programs?
Our course focuses exclusively on building a loyal client base with 20 clear, step-by-step tactics. We don’t just give you theory; we provide targeted scripts, social media examples, and real-world exercises that fit your unique beauty niche.
Do I need any business or marketing background before taking this course?
No prior marketing expertise is required. We break down each tactic into easy-to-follow lessons, so even if you’re completely new to client acquisition or digital marketing, you’ll be able to implement each strategy effectively.
How long does the course take to complete?
It’s self-paced, so you can move as quickly or as slowly as you like. You’ll retain access to the materials if you want to revisit tactics or refine your approach.
How can I get the most out of the course?
Set aside regular time each week to go through the tactics and put them into practice—one at a time. Stay active in the community, ask questions during the Q&A sessions, and track your results so you can see which strategies resonate the most with your audience.
Do I get lifetime access to the content?
Yes. Once enrolled, you’ll have lifetime access to all lessons, templates, and any future updates to the course content. This ensures you can revisit strategies or catch any new bonus materials we add down the line.
Want to know more?
What will I learn in this course?
You’ll discover 20 specific tactics designed to help beauty professionals attract, retain, and build loyalty with clients. We cover everything from social media strategies to referral programs, pricing structures, and communication skills that keep clients coming back.
How is this course different from other beauty marketing programs?
Our course focuses exclusively on building a loyal client base with 20 clear, step-by-step tactics. We don’t just give you theory; we provide targeted scripts, social media examples, and real-world exercises that fit your unique beauty niche.
Do I need any business or marketing background before taking this course?
No prior marketing expertise is required. We break down each tactic into easy-to-follow lessons, so even if you’re completely new to client acquisition or digital marketing, you’ll be able to implement each strategy effectively.
How long does the course take to complete?
It’s self-paced, so you can move as quickly or as slowly as you like. You’ll retain access to the materials if you want to revisit tactics or refine your approach.
How can I get the most out of the course?
Set aside regular time each week to go through the tactics and put them into practice—one at a time. Stay active in the community, ask questions during the Q&A sessions, and track your results so you can see which strategies resonate the most with your audience.
Do I get lifetime access to the content?
Yes. Once enrolled, you’ll have lifetime access to all lessons, templates, and any future updates to the course content. This ensures you can revisit strategies or catch any new bonus materials we add down the line.
Want to know more?
What will I learn in this course?
You’ll discover 20 specific tactics designed to help beauty professionals attract, retain, and build loyalty with clients. We cover everything from social media strategies to referral programs, pricing structures, and communication skills that keep clients coming back.
How is this course different from other beauty marketing programs?
Our course focuses exclusively on building a loyal client base with 20 clear, step-by-step tactics. We don’t just give you theory; we provide targeted scripts, social media examples, and real-world exercises that fit your unique beauty niche.
Do I need any business or marketing background before taking this course?
No prior marketing expertise is required. We break down each tactic into easy-to-follow lessons, so even if you’re completely new to client acquisition or digital marketing, you’ll be able to implement each strategy effectively.
How long does the course take to complete?
It’s self-paced, so you can move as quickly or as slowly as you like. You’ll retain access to the materials if you want to revisit tactics or refine your approach.
How can I get the most out of the course?
Set aside regular time each week to go through the tactics and put them into practice—one at a time. Stay active in the community, ask questions during the Q&A sessions, and track your results so you can see which strategies resonate the most with your audience.
Do I get lifetime access to the content?
Yes. Once enrolled, you’ll have lifetime access to all lessons, templates, and any future updates to the course content. This ensures you can revisit strategies or catch any new bonus materials we add down the line.
Video tutorials
✦
Learn in a class
✦
Expert coaches
✦
Regular feedback
✦
Lifetime access
✦
Office hours
✦
Built for the self-employed
✦
Access to Solo app
✦
Video tutorials
✦
Learn in a class
✦
Expert coaches
✦
Regular feedback
✦
Lifetime access
✦
Office hours
✦
Built for the self-employed
✦
Access to Solo app
✦
Video tutorials
✦
Learn in a class
✦
Expert coaches
✦
Regular feedback
✦
Lifetime access
✦
Office hours
✦
Built for the self-employed
✦
Access to Solo app
✦