Monday
29 September
Post a Client Selfie
Objective
This idea is to generate authentic, seasonal content that showcases real clients enjoying their treatments. By encouraging cosy autumn selfies, you create engaging visuals that highlight nails, lashes, brows, or post-treatment glow while tapping into the seasonal vibe.
Collect Cosy Client Selfies 🍁
Ask your clients to pose with their autumn nails, fresh lashes, brows, or a post-treatment glow (bonus if they’re holding a pumpkin spice latte ☕)
If you have a salon with Halloween decor, snap a quick 'after' photo at the end of their appointment
Example:
Upload to Instagram
Choose your preferred format:
Singular grid post
Carousel of cosy selfies if you have enough content
Reel if you have any video selfies, e.g a short video showing their manicure
Add your caption
Include a CTA to book their appointment
Examples:
“October slots are filling fast ⏰ Book your autumn nails, lashes, brows, or self-care appointment before they’re gone!”
“Your new-season look is waiting 💅👀✨ Step into autumn feeling fresh and cosy.”
“Because self-care never goes out of style 💛 Who else is obsessed with autumn vibes?”
“Pumpkin spice and everything nice 🍁☕ Treat yourself to an autumn refresh — you deserve it!”
“Glow into the new season ✨ Book your autumn self-care appointment today.”
Add your hashtag
Examples
#AutumnRefresh
#AutumnNails / #AutumnLashes / #AutumnBrows / #AutumnMassage (members pick their service)
#SeptemberSelfCare
#AutumnInspo
#CosySeason
#BookNow
#BeautyInspo
