Tuesday
30 September
Email / SMS
Re-engage Lapsed Clients
Objective
This campaign is to re-engage clients who haven’t visited in a while by reminding them that autumn is the perfect time for a seasonal refresh. The discount code creates urgency by highlighting the limited-time offer and limited availability.
Create a promo code
Go to Menu >> Marketing Tools >> Promo Codes
Click 'add a new code'
Choose your promo code
Enter your £ or % amount
Choose to apply to all treatments or specific treatments
Choose which clients are eligible
Set your expiry date
Choose a promo code limit
Create new email broadcast
Go to Menu >> Marketing Tools >> Broadcast Emails
Click 'create broadcast email'
Choose the 'run a promo' template
Add your email header
Choose your own or use our pre-made templates
🔗 CLICK HERE FOR PRE-MADE EMAIL HEADERS

Add your copy
Click edit content to build your email.
Subject lines:
🍂 We miss you — come back for your autumn refresh!
✨ Step into autumn with 10% off
☕ Cosy season calls for cosy self-care
Example email: body:
Hi {{ClientFirstName}},
It’s been a little while since your last visit, and autumn is the perfect time for a reset 🍂✨ Whether it’s fresh nails, fluffy lashes, defined brows, or a relaxing treatment, I’ve got you covered.
Book your appointment before 30th October and enjoy 10% off with my autumn promo code:
👉 AUTUMN10
Spaces are limited and this offer is only valid for October, so get in quick to secure your slot!
Start the season feeling polished, cosy, and refreshed 💛
Alternate SMS Example:
Hi {{ClientFirstName}}, it’s been a while 💛 Treat yourself to an autumn refresh! Book before Oct 30th with code AUTUMN10 for 10% off! Slots are filling fast 👉 [insert booking link]
Select your promo code
Click tap to select promo code
Click select existing promo code
Select your code
Add a link to your booking website
Click add block
Choose button
Enter your text e.g 'book now'
Select website
Click done
Choose your clients
Scroll down to 'sending to'
Click selected client groups
Select lapsed
Send your broadcast!
