Tuesday

30 September

Email / SMS

Re-engage Lapsed Clients

Objective

This campaign is to re-engage clients who haven’t visited in a while by reminding them that autumn is the perfect time for a seasonal refresh. The discount code creates urgency by highlighting the limited-time offer and limited availability.

  1. Create a promo code

  1. Go to Menu >> Marketing Tools >> Promo Codes

  2. Click 'add a new code'

  3. Choose your promo code

  4. Enter your £ or % amount

  5. Choose to apply to all treatments or specific treatments

  6. Choose which clients are eligible

  7. Set your expiry date

  8. Choose a promo code limit


  1. Create new email broadcast

  1. Go to Menu >> Marketing Tools >> Broadcast Emails

  2. Click 'create broadcast email'

  3. Choose the 'run a promo' template

  1. Add your email header

Choose your own or use our pre-made templates

🔗 CLICK HERE FOR PRE-MADE EMAIL HEADERS

  1. Add your copy

Click edit content to build your email.

Subject lines:

🍂 We miss you — come back for your autumn refresh!
✨ Step into autumn with 10% off
☕ Cosy season calls for cosy self-care

Example email: body:

Hi {{ClientFirstName}},

It’s been a little while since your last visit, and autumn is the perfect time for a reset 🍂✨ Whether it’s fresh nails, fluffy lashes, defined brows, or a relaxing treatment, I’ve got you covered.

Book your appointment before 30th October and enjoy 10% off with my autumn promo code:

👉 AUTUMN10

Spaces are limited and this offer is only valid for October, so get in quick to secure your slot!

Start the season feeling polished, cosy, and refreshed 💛

Alternate SMS Example:

Hi {{ClientFirstName}}, it’s been a while 💛 Treat yourself to an autumn refresh! Book before Oct 30th with code AUTUMN10 for 10% off! Slots are filling fast 👉 [insert booking link]

  1. Select your promo code

  • Click tap to select promo code

  • Click select existing promo code

  • Select your code

  1. Add a link to your booking website

  • Click add block

  • Choose button

  • Enter your text e.g 'book now'

  • Select website

  • Click done

  1. Choose your clients

  • Scroll down to 'sending to'

  • Click selected client groups

  • Select lapsed

Send your broadcast!