Why & How it Works:

Your availability directly impacts how accessible your services are to your clients. Many beauty professionals starting out make the mistake of setting hours that suit their personal schedule rather than their clients' needs. If most of your target clients work 9-to-5 jobs, being open from 10 AM to 3 PM on weekdays limits their ability to book. By understanding when your clients are free - like evenings or weekends - you can maximise bookings, grow your clientele, and build loyalty.

Set-Up:

• Know your audience:

  • Are your clients professionals working standard office hours?

  • Are they students, parents, or freelancers with more flexible schedules?

  • Use client feedback or booking trends to determine peak demand times.

• Adjust your hours:

  • Consider offering evening slots (e.g., 5 PM - 8 PM) for working clients.

  • Utilize quieter times during the day for administrative tasks or content creation.

• Start small:

  • Experiment with extending your hours for a month and track if bookings increase during those slots.

Tactics:

• Offer split shifts: Work mornings (e.g., 9 AM - 12 PM) and evenings (e.g., 5 PM - 8 PM), keeping mid-day free for errands or rest.

• Promote peak hours: On social media, highlight your availability during evenings or weekends when clients are most likely to book.

  • Example: “Need lashes after work? I’m here until 8 PM on Thursdays!”

• Flexibility perks: Let clients know you’re open to requests for specific times. This shows you’re accommodating and client-focused.

• Weekend exclusivity: If you’re available on weekends, emphasise this in your marketing - many beauty pros aren’t, making it a selling point.

• Book ahead incentives: Encourage clients to pre-book popular slots to avoid disappointment, creating demand and consistent scheduling.