Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation. Start by sharing the “before” state, highlight the key techniques and expertise you used during the process, and finish with an impressive reveal of the final result.

These posts emphasise your skills and the value of your services, while visually demonstrating the impact you can achieve. They’re not just posts—they’re proof of your ability to deliver results that inspire confidence and drive bookings.

📽️ How to create:

1. Share the client's entire journey with you

2. Highlight the key techniques you used

3. Showcase an impressive final result

👇 Examples:

• Before & After: Nails

• 1 Year Hair Transformation

• Before & After: Brows

View more examples here.

Pro Tip: How to use the green screen/floating head effect on TikTok

1. Open the app and hit the “+” to create a video.

2. Select “Effects” and under the “Trending” section, look for the #greenscreen icon.

3. Choose any photo from your phone library to use your background and hit record!