Why & How it Works:

Solo partners with trusted beauty brands like Nouveau Lashes, Bio Sculpture, Elim, Lash Perfect, HD Brows, Million Dollar Facial, Sienna X, and Herlum to create brand marketplaces where clients can discover professionals in their area who use those products.

These marketplaces attract clients actively searching for high-quality treatments, making them a perfect place for new beauty pros to get discovered, build credibility, and gain bookings.

Set-Up:

• Apply to join the brand marketplace:

  • For Sienna X and Lash Perfect, complete the required forms to join their professional finders.

  • For other brands, ensure your contact details match those listed in both the Solo marketplace and the brand’s marketplace to appear seamlessly across platforms.

• Optimise your profile:

  • Use professional photos of your work.

  • Write a compelling bio highlighting your expertise and the premium products you use.

  • Keep your calendar updated to take advantage of live booking features.

Tactics:

• Offer branded treatments: Include branded treatments on your profile to make it easy for clients to book exactly what they’re searching for (e.g., “Million Dollar Facial” or “Nouveau Lashes Extensions”).

• Leverage reviews: Once on the marketplace, encourage happy clients to leave reviews. Listings with more reviews stand out and get more bookings.

• Promote your listing: Share your marketplace profile link on your social media and website to attract even more local clients.

• Track bookings: If the enhanced listing offers booking and payment, monitor how many clients come through the marketplace to see your return on investment.