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Find Local Micro Influencers

Why & How it Works:

Local micro-influencers (people with 1,000 - 10,000 followers in your area) have highly engaged audiences who trust their recommendations. Partnering with them can help you get your services in front of potential clients who are already interested in beauty and self-care.

For new starters, this is an affordable way to build awareness and credibility without needing a big following yourself.

Set-Up:

Find the right influencers:

  • Search Instagram, TikTok, or Facebook for local creators using location tags (e.g., “Manchester beauty,” “Bristol blogger”).

  • Look for people who post about beauty, self-care, or local life.

  • Check their engagement: Are people liking, commenting, and asking questions?

Reach out & send a friendly DM or email

  • Introduce yourself and your business.

  • Offer a free or discounted service in exchange for a post, story, or review.

  • Keep it simple: “Hi [Name], I love your content! I’m a [lash tech/nail artist/etc.] in [location] and would love to offer you a complimentary service in exchange for a shoutout to your audience. Let me know if you’re interested!”

Tactics:

  • Start small: Work with micro-influencers who have fewer followers but strong local reach. One post or story can bring in new bookings.

  • Create a win-win offer: Offer a free service or a discount for their followers (e.g., “10% off with code [INFLUENCERNAME]”).

  • Ask for specific content: Request a before-and-after post, an Instagram story with a swipe-up link, or a video showing their experience.

  • Build relationships: If the influencer loves your work, they might become a loyal client and share you regularly.


Next Lessons

Make Flyers

12

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01:59

Flyers might sound old-school, but they’re still super effective.

Make Flyers

12

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01:59

Flyers might sound old-school, but they’re still super effective.

Make Flyers

12

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01:59

Flyers might sound old-school, but they’re still super effective.

Set Up Partnerships/Kickbacks with Non-Competing Self-Care

13

.

01:10

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.

Set Up Partnerships/Kickbacks with Non-Competing Self-Care

13

.

01:10

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.

Set Up Partnerships/Kickbacks with Non-Competing Self-Care

13

.

01:10

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.

Plan Local Prizes

14

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03:00

Offering your services as a prize in local giveaways creates a buzz in your community and encourages people to engage with your business.

Plan Local Prizes

14

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03:00

Offering your services as a prize in local giveaways creates a buzz in your community and encourages people to engage with your business.

Plan Local Prizes

14

.

03:00

Offering your services as a prize in local giveaways creates a buzz in your community and encourages people to engage with your business.

Use Paid Social

15

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02:18

Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area.

Use Paid Social

15

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02:18

Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area.

Use Paid Social

15

.

02:18

Boosted posts are a simple and affordable way to promote your services on social media (like Instagram or Facebook) to people in your area.