To start seeing real results, make sure your profile is complete and optimised to stand out from competitors. Below are the key areas to focus on for maximum impact:

Business Information

• Ensure Name, Address, and Phone (NAP) match everywhere online.

• Add accurate opening hours, including seasonal or holiday changes.

• Include your website URL and select the most relevant business category.

Business Description

Write a clear and engaging description, highlighting what makes your business unique.

• Keep it around 750 characters.

• Include keywords your audience searches for.

• Example:

  "Look at you Glow offers spray tans in High Wycombe and Marlow. We are based at Desbox in High Wycombe. We also take mobile booking requests for Marlow postcodes. We use Sienna X solutions which are cruelty free and vegan. Whether it's your first spray tan or you're a regular tanner, we're excited to welcome you. We offer spray tans for every occasion: proms, holidays, events or maybe you want a regular spray tan to ensure you're glowing all year round. Booking is easy with our online system, and we recommend scheduling in advance to guarantee your spot. Feel free to WhatsApp us or DM on Instagram with any questions/special requests."

Photos and Videos

• Use high-quality, well-lit images of your space, products, or services.

• Add team photos to build trust.

• Include short videos showcasing services or customer experiences.

Services and Products

This section is crucial for improving your profile’s visibility. Include every service you offer with a clear, detailed description.

Tip: Be specific. Include service durations, materials used, or benefits to help your listing rank for more relevant searches.

Reviews and Engagement

• Ask for reviews - Encourage satisfied clients to share their experiences.

• Reply promptly - Respond to every review. Thank happy customers and address negative feedback politely and professionally.

• Use keywords naturally - Mention the service they received to boost SEO.

Using Posts and Updates

Keep your profile fresh and engaging by posting:

• Announcements about new services or promotions.

• Behind-the-scenes photos or customer testimonials.

• Time-sensitive updates like “Limited spots available this weekend - book now!”